His characters Ali G, Brüno, and Borat.
He was voted Personality of the year at the TV Quick awards in London, England, UK. [4 September 2000]
Studied History at Christ's College, Cambridge.
Engaged to Australian actress Isla Fisher.
In contrast to his characters, he is a soft-spoken, gentlemanly Cambridge man who considered pursuing a PhD before going into comedy.
He plays three principal characters on "Da Ali G Show" (2003). The title character is Ali G, a lower-class white male who acts like a Jamaican Londoner and enrages his politically active and powerful guests with stupid questions. Another one is the Kazakhstani TV reporter Borat, who naïvely searches for porn and outlets for his scatological, accidental humor and anti-Semitism. The last one is the superficial Austrian fashion expert Brüno, who often talks up heartless fashionistas and makes macho men uncomfortable with his blatant homosexuality.
Gave 2004 Harvard class day address in character as Ali G.
Appears on talk shows in character; he has rarely appeared as his real self. Nevertheless, he did appear as himself on the Golden Globe Awards show in 2007, as well as on the NPR radio talk show "Fresh Air" with Terry Gross. He was also asked to appear in character (as Borat) at the Oscars, but refused and went as himself.
His cousin, Simon Baron-Cohen, is a preeminent psychologist who became famous for his theory that autism is caused by an extreme male brain.
Went to Haberdashers' Aske's School for Boys in Hertfordshire, the same school as broadcaster Alan Whicker, "Little Britain" (2003) star Matt Lucas, comedian David Baddiel, and former Formula 1 champion Damon Hill.
For Borat, Sacha takes about 6 weeks to grow body, head, and facial hair. For Ali G., the facial hair takes about 4 weeks to grow. When preparing for Brüno, he shaves all of his hair (including body hair), and works out and cleans his body vigorously.
During an "All Things Considered" interview in 2004, Baron Cohen told NPR's 'Robert Siegel II)' that he wrote his Cambridge thesis on Jewish involvement in the U.S. Civil Rights movement, focusing especially on the 1964 murders of James Chaney, Andrew Goodman, and Michael Schwerner in Philadelphia, Mississippi.
Brother of Erran Baron Cohen, a member of the British electronica world-music group Zöhar.
Brüno the reporter, one of his most famous characters, once interviewed Gisele Bündchen.
He considers Peter Sellers to be his greatest influence.
In 2004 he appeared on the "Howard Stern Show" as himself and went into character on camera.
He is good friends with professional wrestler John Cena.
He has been a lifelong fan of professional wrestling.
Daughter, Olive Cohen, born 17 October 2007. Mother is fiancée, Isla Fisher.
2007 - Ranked #34 on EW's The 50 Smartest People in Hollywood.
He is putting a rest to Ali G and Borat, the anti-Semetic Khazakistanian. He said to British newspaper, Friday, "[...] I was in character sometimes 14 hours a day and I came to love them, so admitting I am never going to play them again is quite a sad thing.". [December 2007]
One of 105 people invited to join AMPAS in 2008.
"Borat is based actually on a guy I met in southern Russia. I can't remember his name. He was a doctor. The moment I met him I was totally crying. He was a hysterically funny guy, albeit totally unintentionally."
"I remember, when I was in university I studied history, and there was this one major historian of the Third Reich, Ian Kershaw. And his quote was, 'The path to Auschwitz was paved with indifference.' I know it's not very funny being a comedian talking about the Holocaust, but I think it's an interesting idea that not everyone in Germany had to be a raving anti-Semite. They just had to be apathetic."
"I've been in a bizarre situation, where a country has declared me as its number-one enemy. It's inherently a comic situation. I mean, it's always risky when you don't go down the normal route. I wish I would've been there at the briefing that Bush got about who I am, who Borat is. It would have had to be great."
"I think that, essentially, I'm a private person, and to reconcile that with being famous is a hard thing. So I've been trying to have my cake and eat it too - to have my character be famous yet still lead a normal life where I'm not trapped by fame and recognizability...I guess I've been greedy. Maybe it's time to let go."
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