Sales of Sony's premium product have disappointed so far, accounting for just 12% of DVD player sales in Europe
It offers pictures with up to six times more detail than standard DVDs, and should be the ideal way to view films on the high-definition TVs now reckoned to be in nearly 50% of households. But although big-name releases – such as Harry Potter and the Half-Blood Prince and Star Trek XI – are expected to boost sales of blu-ray players and discs this Christmas, the format has not been the hit that many expected.
Two years ago, Sony was brimming with confidence: in April 2007 it produced an internal presentation of sales projections which reckoned that by the end of 2009, 27m players would be in use, and 85m discs sold.
Blu-ray player sales have grown rapidly this year , but they still make up less than 12% of DVD player sales in western Europe, according to data...
It offers pictures with up to six times more detail than standard DVDs, and should be the ideal way to view films on the high-definition TVs now reckoned to be in nearly 50% of households. But although big-name releases – such as Harry Potter and the Half-Blood Prince and Star Trek XI – are expected to boost sales of blu-ray players and discs this Christmas, the format has not been the hit that many expected.
Two years ago, Sony was brimming with confidence: in April 2007 it produced an internal presentation of sales projections which reckoned that by the end of 2009, 27m players would be in use, and 85m discs sold.
Blu-ray player sales have grown rapidly this year , but they still make up less than 12% of DVD player sales in western Europe, according to data...
- 12/23/2009
- by Charles Arthur
- The Guardian - Film News
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