Not a bird or a plane — nope, it’s a new limited-time Nft-based movie marketing stunt from Warner Bros. Home Entertainment.
As physical disc sales have waned, Warner Bros. is trying to establish a new home-entertainment business model based on nonfungible tokens (NFTs), which verify ownership and authenticity of digital content. Customers can buy, sell and trade the NFTs in Warner Bros.’s online marketplace, powered by content blockchain technology provider Eluvio.
Its newest Nft-based bundles are built around 1978’s “Superman: The Movie,” starring Christopher Reeve and directed by Richard Donner. The Superman Web3 Movie Experience is a multimedia Nft that includes the film in 4K Ultra HD format, plus extras like image galleries and artist renderings by notable DC artists. The studio is hoping to generate excitement among Nft enthusiasts and DC aficionados, to make money through the initial sales as well as to foster an engaged community of...
As physical disc sales have waned, Warner Bros. is trying to establish a new home-entertainment business model based on nonfungible tokens (NFTs), which verify ownership and authenticity of digital content. Customers can buy, sell and trade the NFTs in Warner Bros.’s online marketplace, powered by content blockchain technology provider Eluvio.
Its newest Nft-based bundles are built around 1978’s “Superman: The Movie,” starring Christopher Reeve and directed by Richard Donner. The Superman Web3 Movie Experience is a multimedia Nft that includes the film in 4K Ultra HD format, plus extras like image galleries and artist renderings by notable DC artists. The studio is hoping to generate excitement among Nft enthusiasts and DC aficionados, to make money through the initial sales as well as to foster an engaged community of...
- 6/5/2023
- by Todd Spangler
- Variety Film + TV
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