From left: Ferrier, Veksner and Naked chairman Mike Wilson
Strategy agency Naked Communications has appointed Simon Veksner as head of ideas.
Veksner, who will be responsible for creative across the Sydney, Melbourne and Auckland offices, replaces Paul Swann, who moved to The Works in September.
He joins after a spell running his own agency Scamp Creative, which will now close. Veksner is also well known for his blog Scamp, which has a global following.
Veksner said: “Everything I wanted Scamp Creative to become – an intelligent, modern agency – Naked already is. The opportunity to work with the brilliant minds there, and help continue Naked’s growth as a true creative force, was far too good to pass up.”
Veksner’s career has involved roles at Saatchi & Saatchi, Ddb London, Bbh and Ddb Sydney.
Adam Ferrier, founder and global head of behavioural sciences said: “Naked has always been a strategically driven agency.
Strategy agency Naked Communications has appointed Simon Veksner as head of ideas.
Veksner, who will be responsible for creative across the Sydney, Melbourne and Auckland offices, replaces Paul Swann, who moved to The Works in September.
He joins after a spell running his own agency Scamp Creative, which will now close. Veksner is also well known for his blog Scamp, which has a global following.
Veksner said: “Everything I wanted Scamp Creative to become – an intelligent, modern agency – Naked already is. The opportunity to work with the brilliant minds there, and help continue Naked’s growth as a true creative force, was far too good to pass up.”
Veksner’s career has involved roles at Saatchi & Saatchi, Ddb London, Bbh and Ddb Sydney.
Adam Ferrier, founder and global head of behavioural sciences said: “Naked has always been a strategically driven agency.
- 11/11/2012
- by Robin Hicks
- Encore Magazine
Kevin Macmillan, Damian Pincus, Douglas Nichol
The Works has reported a record year of growth as the independent Sydney creative agency celebrates a decade in the market.
Billings have climbed by 30% on last year, which the agency attributes to new business wins including Woolworth’s Everyday Rewards, and organic growth from existing clients.
Staff numbers, now at 60, have increased by 42% over the same period.
The agency was started in 2002 by creatives Damian Pincus and Kevin Macmillan, the idea for the agency hatching in a campervan.
Pincus, the agency’s creative partner, said: “We’ve come a long way since starting out in the van and had the privilege of working with some forward thinking clients that value our model of creatives who are actively involve in their business all of the time and don’t just disappear after winning the pitch.”
“The past year has been a record one across...
The Works has reported a record year of growth as the independent Sydney creative agency celebrates a decade in the market.
Billings have climbed by 30% on last year, which the agency attributes to new business wins including Woolworth’s Everyday Rewards, and organic growth from existing clients.
Staff numbers, now at 60, have increased by 42% over the same period.
The agency was started in 2002 by creatives Damian Pincus and Kevin Macmillan, the idea for the agency hatching in a campervan.
Pincus, the agency’s creative partner, said: “We’ve come a long way since starting out in the van and had the privilege of working with some forward thinking clients that value our model of creatives who are actively involve in their business all of the time and don’t just disappear after winning the pitch.”
“The past year has been a record one across...
- 10/25/2012
- by Robin Hicks
- Encore Magazine
Paul Swann: ends 7-year stint at Naked
Independent creative agency The Works has hired Paul Swann from strategy shop Naked as creative partner.
Swann was head of ideas and managing partner at Naked, and brings to an end a seven-year stint at the Enero-owned agency.
The Works creative partner and founder Damian Pincus said: “At the Works we have a unique model where creative thinkers lead clients business we call them Creative Partners and as the business has grown we needed to find another smart, creative thinker who can do this. Paul was a perfect cultural fit and his creative track record speaks for itself, he will add more depth and experience to our expanding business.”
Swann commented: “I’ve loved working at Naked but it was time for a change and The Works presents an exciting opportunity, they have a fantastic and increasingly relevant model, some great clients and ambition in spades,...
Independent creative agency The Works has hired Paul Swann from strategy shop Naked as creative partner.
Swann was head of ideas and managing partner at Naked, and brings to an end a seven-year stint at the Enero-owned agency.
The Works creative partner and founder Damian Pincus said: “At the Works we have a unique model where creative thinkers lead clients business we call them Creative Partners and as the business has grown we needed to find another smart, creative thinker who can do this. Paul was a perfect cultural fit and his creative track record speaks for itself, he will add more depth and experience to our expanding business.”
Swann commented: “I’ve loved working at Naked but it was time for a change and The Works presents an exciting opportunity, they have a fantastic and increasingly relevant model, some great clients and ambition in spades,...
- 9/13/2012
- by Robin Hicks
- Encore Magazine
Dame Edna Everage is fronting a new campaign for drinks brand Jarrah.
The campaign invites women to ‘take a break from the usual’, encouraging them to drink Jarrah when they’re feeling “coffee’d out” in the afternoon.
The campaign sees Everage ‘surprise’ Jarrah drinkers in the suburbs around Moonee Ponds where she grew up.
Marketing manager Angela Thorpe said: “We are so excited by this project and are glad we got the opportunity to entertain our consumers with Jarrah and Dame Edna. You’ll see from the content we’ve had a bit of fun and not taken things too seriously. Dame Edna was disappointed that Peter Weir was not the director, but we think the guy we got did a pretty good job.”
Naked MD Matt Houltham added: “This has been a fantastic project to work on. We’ve got loads of fun, interesting content that we think our Jarrah consumers will enjoy,...
The campaign invites women to ‘take a break from the usual’, encouraging them to drink Jarrah when they’re feeling “coffee’d out” in the afternoon.
The campaign sees Everage ‘surprise’ Jarrah drinkers in the suburbs around Moonee Ponds where she grew up.
Marketing manager Angela Thorpe said: “We are so excited by this project and are glad we got the opportunity to entertain our consumers with Jarrah and Dame Edna. You’ll see from the content we’ve had a bit of fun and not taken things too seriously. Dame Edna was disappointed that Peter Weir was not the director, but we think the guy we got did a pretty good job.”
Naked MD Matt Houltham added: “This has been a fantastic project to work on. We’ve got loads of fun, interesting content that we think our Jarrah consumers will enjoy,...
- 8/26/2012
- by Robin Hicks
- Encore Magazine
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