The idea behind the Local Voices ad campaign is to capture the concerns that everyday Americans have about presidential hopeful Donald Trump in unscripted, personal commentaries that later air as one-minute ads in the same swing state communities where they were filmed. The key is to find voices who belong to community leaders who aren’t normal Hillary Clinton supporters, may they be conservatives or generally apolitical figures.
Read More about Local Voices: How Filmmakers Are Making a Difference in Swing States
In swing states where the voters have been confronted with constant barrage of political ads, the other key ingredient is authenticity, so they are not dismissed as just another manufactured political message.
To accomplish this, founder Lee Hirsch (“Bully”) turned to fellow documentary filmmakers and recruited some of the top filmmakers working in nonfiction, including Amir Bar-Lev (“Happy Valley, “The Tillman Story”), Amy Berg (“West of Memphis”), Marshall Curry (“Street Fight,...
Read More about Local Voices: How Filmmakers Are Making a Difference in Swing States
In swing states where the voters have been confronted with constant barrage of political ads, the other key ingredient is authenticity, so they are not dismissed as just another manufactured political message.
To accomplish this, founder Lee Hirsch (“Bully”) turned to fellow documentary filmmakers and recruited some of the top filmmakers working in nonfiction, including Amir Bar-Lev (“Happy Valley, “The Tillman Story”), Amy Berg (“West of Memphis”), Marshall Curry (“Street Fight,...
- 11/7/2016
- by Chris O'Falt
- Indiewire
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