The Qantas Group has launched a new social commerce site which allows users to discover and share new holiday destinations with their social networks and then book accommodation online directly from the site.
It is thought to be the first platform that connects social discovery with commerce in the travel category.
Tourism Australia boss Andrew McEvoy has backed the new site, which has launched with a digital campaign by Badjar Ogilvy Melbourne.
New research from Tourism Australia supports the business model, with results indicating social media updates from friends directly influenced 20% of those surveyed to book a domestic holiday.
The site primarily targets people taking driving holidays in Australia, which comprises 68% of the domestic accommodation market.
Hooroo marketing head Lija Wilson said in a release: “Travel is the most social of all categories – we all ask our friends for inspiration and suggestions and then share our experiences through our networks...
It is thought to be the first platform that connects social discovery with commerce in the travel category.
Tourism Australia boss Andrew McEvoy has backed the new site, which has launched with a digital campaign by Badjar Ogilvy Melbourne.
New research from Tourism Australia supports the business model, with results indicating social media updates from friends directly influenced 20% of those surveyed to book a domestic holiday.
The site primarily targets people taking driving holidays in Australia, which comprises 68% of the domestic accommodation market.
Hooroo marketing head Lija Wilson said in a release: “Travel is the most social of all categories – we all ask our friends for inspiration and suggestions and then share our experiences through our networks...
- 7/18/2012
- by Cathie McGinn
- Encore Magazine
News Limited’s campaign for the Herald Sun’s digital paywall enters a new intensive phase this week to tie in with the beginning of Afl season in Victoria.
Targeting all Victorians aged 24-49, the campaign began with two weeks of cross media promotion via print, social media, PR, search and outdoor.
The Herald Sun has published an eight-page uncut super poster promoting the the 2012 Afl fixture with the tagline “See the whole season unfold”.
Fifteen and 30 second versions of the Tvc will air on Fta and digital TV from Thursday onwards.
The campaign includes a search and direct mail component, using over 6,300 search terms and over 1.5million eDMs. Media spend will be split across News’ own property and paid media.
Monica Kent-Giles, Hwt marketing director, said: “The notion of a new era unfolding ties in with the way the super poster unfolds to reveal the smartphone, tablet and laptop.
Targeting all Victorians aged 24-49, the campaign began with two weeks of cross media promotion via print, social media, PR, search and outdoor.
The Herald Sun has published an eight-page uncut super poster promoting the the 2012 Afl fixture with the tagline “See the whole season unfold”.
Fifteen and 30 second versions of the Tvc will air on Fta and digital TV from Thursday onwards.
The campaign includes a search and direct mail component, using over 6,300 search terms and over 1.5million eDMs. Media spend will be split across News’ own property and paid media.
Monica Kent-Giles, Hwt marketing director, said: “The notion of a new era unfolding ties in with the way the super poster unfolds to reveal the smartphone, tablet and laptop.
- 3/28/2012
- by Cathie McGinn
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.