Deirdre Dod, longtime talent producer at CBS daytime show “The Talk,” has left her position to join SiriusXM as senior director of talent relations. Based out of the satellite giant’s new Los Angeles complex, she will lead the talent department for SiriusXM’s west coast studios and the shows that broadcast from there.
Dod will report directly to Ross Zapin, senior vice president and general manager of west coast operations.
Via her position at Jb Talent, Dod spent five-and-a-half years at “The Talk” booking such guests and performers as Cher, Lionel Richie, Shania Twain, Stevie Nicks, Khalid and Charlie Puth, among many others. In addition, she booked musical guests and guest co-hosts on Fox’s “American Idol”, Vh-1’s “Hip Hop Squares,” ABC’s “To Tell The Truth,” an NBC primetime special for Red Nose Day, Kevin Hart’s “What The Fit” on YouTube and NBC’s “New Year’s Eve with Carson Daly.
Dod will report directly to Ross Zapin, senior vice president and general manager of west coast operations.
Via her position at Jb Talent, Dod spent five-and-a-half years at “The Talk” booking such guests and performers as Cher, Lionel Richie, Shania Twain, Stevie Nicks, Khalid and Charlie Puth, among many others. In addition, she booked musical guests and guest co-hosts on Fox’s “American Idol”, Vh-1’s “Hip Hop Squares,” ABC’s “To Tell The Truth,” an NBC primetime special for Red Nose Day, Kevin Hart’s “What The Fit” on YouTube and NBC’s “New Year’s Eve with Carson Daly.
- 4/15/2020
- by Variety Staff
- Variety Film + TV
In August of 2016, Diana Miller, music booker for “The Late Late Show With James Corden,” finally caught a unicorn. “It’s important that the talent is instantly recognizable in “Carpool Karaoke,” and that the segment features big hits,” she says. And so, after months of pursuit, she convinced Michelle Obama to appear in an episode, alongside Missy Elliot.
According to Nielsen, digital sales for “This Song Is for My Girls,” the charity track they promoted, jumped 1,652%. The segment also featured sing-alongs of Elliot’s “Get Ur Freak On” (which saw a sales increase of 312%), Beyoncé’s “Single Ladies” (up 42%), and Stevie Wonder’s “Signed, Sealed, Delivered” (up 76.5%).
That was then; streams are now. As consumers have increasingly abandoned downloads, the goal of music-on-tv has shifted from moving units to creating viral events. The benefits are symbiotic: Artists are granted an internet afterlife, while shows count those numbers as key performance indicators.
According to Nielsen, digital sales for “This Song Is for My Girls,” the charity track they promoted, jumped 1,652%. The segment also featured sing-alongs of Elliot’s “Get Ur Freak On” (which saw a sales increase of 312%), Beyoncé’s “Single Ladies” (up 42%), and Stevie Wonder’s “Signed, Sealed, Delivered” (up 76.5%).
That was then; streams are now. As consumers have increasingly abandoned downloads, the goal of music-on-tv has shifted from moving units to creating viral events. The benefits are symbiotic: Artists are granted an internet afterlife, while shows count those numbers as key performance indicators.
- 4/11/2018
- by Nisha Gopalan
- Variety Film + TV
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