The day after announcing a $10m sponsorship deal with the Nrl, Holden has confirmed rumours that it is to sponsor Afl club Collingwood in another multi-million dollar deal.
The carmaker has signed a three-year contract with what is described in a press statement as ‘the biggest and most famous club in Australia’. The company would not reveal the value of the deal, but said it was significantly less than the Nrl contract.
Holden boss Mike Devereux said: “Collingwood is the most famous sporting club in the country and we’re thrilled to sponsor Nathan Buckley and his team of coaches, one of Collingwood’s highest profile properties.”
“Our partnership with Collingwood is a natural fit. Both Holden and Collingwood are iconic Australian brands and come from strong foundations enriched in Aussie culture, supported by fans that have a real passion for these brands.
“We have big plans for the future...
The carmaker has signed a three-year contract with what is described in a press statement as ‘the biggest and most famous club in Australia’. The company would not reveal the value of the deal, but said it was significantly less than the Nrl contract.
Holden boss Mike Devereux said: “Collingwood is the most famous sporting club in the country and we’re thrilled to sponsor Nathan Buckley and his team of coaches, one of Collingwood’s highest profile properties.”
“Our partnership with Collingwood is a natural fit. Both Holden and Collingwood are iconic Australian brands and come from strong foundations enriched in Aussie culture, supported by fans that have a real passion for these brands.
“We have big plans for the future...
- 1/31/2013
- by Robin Hicks
- Encore Magazine
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