- The foremost director of the New Nigerian Cinema, an industry originally created just to sell videocassettes.
- Brother of Zeb Ejiro and Peter Red Ejiro.
- Has never shot film. Prefers to shoot in the cheaper medium of video to keep down costs and speed up production times.
- Often brags that he can complete production on a movie in as little as three days.
- After seeing Whoopi Goldberg in Sister Act (1992), he named his production company after the Walt Disney Company's Touchtone Pictures.
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