Standard Media Index, a tracker of media spending that has gained marketplace traction in recent years, has a new controlling backer.
Gtcr, a private equity firm, has made a strategic investment in Smi through Dreamscape, Inc., a partnership with technology executives Scott Knoll, David Hahn and Michael Iantosca, Knoll was named CEO of Standard Media Index, effective immediately. James Fennessy, the founder, will step away from his role leading Smi and will become a member of the board of directors of Dreamscape and serve as a consultant to the business. Financial terms were not disclosed.
“Smi’s leading data and ad intelligence products provide clients with real-time information to help drive better strategies around spend, placement and yield optimization,” said Knoll, in a statement. “With the proliferation of media channels and ad types, the insights that Smi can help provide are now an essential driver of media strategy. The company...
Gtcr, a private equity firm, has made a strategic investment in Smi through Dreamscape, Inc., a partnership with technology executives Scott Knoll, David Hahn and Michael Iantosca, Knoll was named CEO of Standard Media Index, effective immediately. James Fennessy, the founder, will step away from his role leading Smi and will become a member of the board of directors of Dreamscape and serve as a consultant to the business. Financial terms were not disclosed.
“Smi’s leading data and ad intelligence products provide clients with real-time information to help drive better strategies around spend, placement and yield optimization,” said Knoll, in a statement. “With the proliferation of media channels and ad types, the insights that Smi can help provide are now an essential driver of media strategy. The company...
- 6/2/2022
- by Brian Steinberg
- Variety Film + TV
In today’s TV news roundup, Apple TV Plus has released a trailer for “Tehran,” and Bravo has announced that “The Real Housewives of Orange County” will return Oct. 7.
Casting
Lifetime announced that Naomi Judd, Crystal Fox, Gil Bellows and Deborah Cox have joined the cast of “Ruby,” the first installment in a movie series centered around V.C. Andrews‘ Landry Family books. They join already announced cast members Raechelle and Karina Banno, and Lauralee Bell. The movie series follows Ruby Landry, who finds herself caught in a web of dark secrets after discovering the whereabouts of her birth family. The V.C. Andrews Landry Family book series includes “Ruby,” “Pearl in the Mist,” “All That Glitters” and “Hidden Jewel,” all of which are set to be adapted by Lifetime and will debut in 2021.
Dates
Netflix announced that “Grand Army,” a new young adult drama from playwright Katie Cappiello, will premiere Oct.
Casting
Lifetime announced that Naomi Judd, Crystal Fox, Gil Bellows and Deborah Cox have joined the cast of “Ruby,” the first installment in a movie series centered around V.C. Andrews‘ Landry Family books. They join already announced cast members Raechelle and Karina Banno, and Lauralee Bell. The movie series follows Ruby Landry, who finds herself caught in a web of dark secrets after discovering the whereabouts of her birth family. The V.C. Andrews Landry Family book series includes “Ruby,” “Pearl in the Mist,” “All That Glitters” and “Hidden Jewel,” all of which are set to be adapted by Lifetime and will debut in 2021.
Dates
Netflix announced that “Grand Army,” a new young adult drama from playwright Katie Cappiello, will premiere Oct.
- 9/2/2020
- by Ellise Shafer
- Variety Film + TV
Advertisers are spending less to get their messages in front of the U.S. consumer base, thanks to fewer big media spectacles to which they can attach.
U.S. advertising revenue fell 31% in May as the nation had only a handful of major sports events take place due to the coronavirus pandemic and most major ad categories cut back the amount of money they spent significantly – by 10% or more – according to Standard Media Index, a tracker of ad spending. Among specific types of advertisers, only pharmaceutical manufacturers spent more in May than they did in the year-earlier period.
While dismal, the figures offer some small sign of hope. Ad spending fell 35% in April, leading to some anticipation that big marketers are in the process of loosening their purse strings, albeit at a terribly slow pace. “There is anticipated improvement in the market conditions as live sports gradually returns in June,...
U.S. advertising revenue fell 31% in May as the nation had only a handful of major sports events take place due to the coronavirus pandemic and most major ad categories cut back the amount of money they spent significantly – by 10% or more – according to Standard Media Index, a tracker of ad spending. Among specific types of advertisers, only pharmaceutical manufacturers spent more in May than they did in the year-earlier period.
While dismal, the figures offer some small sign of hope. Ad spending fell 35% in April, leading to some anticipation that big marketers are in the process of loosening their purse strings, albeit at a terribly slow pace. “There is anticipated improvement in the market conditions as live sports gradually returns in June,...
- 6/29/2020
- by Brian Steinberg
- Variety Film + TV
Standard Media Index, a tracker of ad-spending and pricing data that has in recent years become more widely adopted in the U.S., is set to launch its service in Canada.
“For the first time in Canada, Standard Media Index will provide the industry with a way of monitoring performance of ad spend across all media types on a monthly basis”, said James Fennessy, the company’s CEO. “In Canada, our products will capture an incredible 94% of all national brand spend. Data collected through Standard Media Index’s relationship with all the major agency holding groups will provide much needed insight into the $7 billion annually that makes up national Canadian advertising spend.”
Smi hopes to give Canadian advertisers, agencies and media outlets new benchmarks they can use to understand the range of prices being charged for media, to see which advertisers are spending, and in what sorts of media they are investing.
“For the first time in Canada, Standard Media Index will provide the industry with a way of monitoring performance of ad spend across all media types on a monthly basis”, said James Fennessy, the company’s CEO. “In Canada, our products will capture an incredible 94% of all national brand spend. Data collected through Standard Media Index’s relationship with all the major agency holding groups will provide much needed insight into the $7 billion annually that makes up national Canadian advertising spend.”
Smi hopes to give Canadian advertisers, agencies and media outlets new benchmarks they can use to understand the range of prices being charged for media, to see which advertisers are spending, and in what sorts of media they are investing.
- 6/3/2020
- by Brian Steinberg
- Variety Film + TV
Millions of Americans forced to shelter at home are tuning in more TV. But in April many advertisers did not.
Ad dollars allocated to national TV fell by 26.7% in April of this year to $2.7 billion, according to Standard Media Index, a tracker of ad spending, one of the first tangible estimates of how severely the ongoing coronavirus pandemic has affected one of the nation’s most popular mediums. Smi says ad revenue for broadcast television fell 33.4% to $907 million in April, while ad revenue for cable TV fell 24.8% to $1.66 billion. Syndicated TV, however, managed to snare new ad dollars, with revenue rising 12.1% to $140.2 million.
“The TV ad market in April was impacted by a perfect storm of events, with millions of Americans going on unemployment, stay-at-home orders hurting a number of advertising categories, the loss of top rated live sporting events and studios shutting down their production facilities,” said James Fennessy,...
Ad dollars allocated to national TV fell by 26.7% in April of this year to $2.7 billion, according to Standard Media Index, a tracker of ad spending, one of the first tangible estimates of how severely the ongoing coronavirus pandemic has affected one of the nation’s most popular mediums. Smi says ad revenue for broadcast television fell 33.4% to $907 million in April, while ad revenue for cable TV fell 24.8% to $1.66 billion. Syndicated TV, however, managed to snare new ad dollars, with revenue rising 12.1% to $140.2 million.
“The TV ad market in April was impacted by a perfect storm of events, with millions of Americans going on unemployment, stay-at-home orders hurting a number of advertising categories, the loss of top rated live sporting events and studios shutting down their production facilities,” said James Fennessy,...
- 6/1/2020
- by Brian Steinberg
- Variety Film + TV
The NFL’s TV ratings have certainly gotten its groove back in 2018.
Following two years of declining TV ratings amid worry over the long-term connection between football and head trauma, and the heated discussion over players protesting the national anthem, the NFL has proved this season that a lot of people still like their pigskin.
And yet, as TV ratings have improved, advertising revenue for the league’s TV partners was down 19 percent through the first two months of the season, according to Standard Media Index. While some of the decline for October can be explained by fewer games this year compared to 2017 (27 vs 31), the NFL aired 51 games during September and October in both 2017 and 2018.
Also Read: ABC to Broadcast Full NFL Draft for the First Time in 2019
So, what gives?
The issue is two-fold. Because of the NFL’s declining ratings during the 2016 and 2017 — the league saw TV ratings...
Following two years of declining TV ratings amid worry over the long-term connection between football and head trauma, and the heated discussion over players protesting the national anthem, the NFL has proved this season that a lot of people still like their pigskin.
And yet, as TV ratings have improved, advertising revenue for the league’s TV partners was down 19 percent through the first two months of the season, according to Standard Media Index. While some of the decline for October can be explained by fewer games this year compared to 2017 (27 vs 31), the NFL aired 51 games during September and October in both 2017 and 2018.
Also Read: ABC to Broadcast Full NFL Draft for the First Time in 2019
So, what gives?
The issue is two-fold. Because of the NFL’s declining ratings during the 2016 and 2017 — the league saw TV ratings...
- 12/3/2018
- by Tim Baysinger
- The Wrap
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