I can't begin to tell you how often reporters have asked me if the movie theater industry is dying. Every downturn in admissions is a sign of secular decline, every innovation or improvement is intended to 'save' the movie theater business. There has been a lot of hype about the next 'disruption'. VHS. DVD. Streaming. Shortened windows. PVOD. Subscriptions and simultaneous release. Yet we never die but remain a strong business in the face of disruption everywhere else in the entertainment landscape. [2018]