Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
Last week, Whalar introduced a plan to build sprawling, members-only campuses dedicated to content creation. And, for just a second, it was 2012 again, and YouTube was getting ready to launch its first Space in London.
There’s a lot about Whalar’s initiative (called Lighthouse) that’s similar to Spaces. It too offers state-of-the-art production facilities–everything from soundproof video and podcast studios to editing bays–where creators and their teams can come and make high-quality content. This was the original idea for YouTube Spaces: that it would provide Hollywood-level sets and equipment for creators to upscale their content.
But it turned out the majority of creators didn’t want Hollywood programming on their YouTube channels. So, while...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
Last week, Whalar introduced a plan to build sprawling, members-only campuses dedicated to content creation. And, for just a second, it was 2012 again, and YouTube was getting ready to launch its first Space in London.
There’s a lot about Whalar’s initiative (called Lighthouse) that’s similar to Spaces. It too offers state-of-the-art production facilities–everything from soundproof video and podcast studios to editing bays–where creators and their teams can come and make high-quality content. This was the original idea for YouTube Spaces: that it would provide Hollywood-level sets and equipment for creators to upscale their content.
But it turned out the majority of creators didn’t want Hollywood programming on their YouTube channels. So, while...
- 12/19/2023
- by Joshua Cohen
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by link in bio service Bio Sites from Squarespace.
TikTok is thinking inside the box on ways to monetize its ginormous user base beyond ad revenue.
And by inside the box, I mean inside the increasing number of shipping boxes TikTok’s ecommerce hub, TikTok Shop, is sending out to buyers in the U.S.
TikTok Shop has been around in the U.K. since 2021, but we just got it stateside in September, and sales are growing (but so are complaints about less-than-ideal seller-side experiences and reports of potentially dangerous “wellness” products being listed).
To help boost those sales even further, TikTok held a “Bfcm” campaign, where it...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by link in bio service Bio Sites from Squarespace.
TikTok is thinking inside the box on ways to monetize its ginormous user base beyond ad revenue.
And by inside the box, I mean inside the increasing number of shipping boxes TikTok’s ecommerce hub, TikTok Shop, is sending out to buyers in the U.S.
TikTok Shop has been around in the U.K. since 2021, but we just got it stateside in September, and sales are growing (but so are complaints about less-than-ideal seller-side experiences and reports of potentially dangerous “wellness” products being listed).
To help boost those sales even further, TikTok held a “Bfcm” campaign, where it...
- 12/12/2023
- by Joshua Cohen
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by link in bio service Bio Sites from Squarespace.
A24 has been doing cool stuff in Hollywood for almost a decade. It’s been responsible for distributing lots of offbeat (and hella good) projects across genres, from Everything Everywhere All at Once to Ex Machina to The VVitch, Hereditary, and Midsommar.
But in the last couple years, A24 has also been doing something else: getting more and more involved with the digital content space.
In 2020, it picked up Hazbin Hotel, the animated series created by YouTuber VivziePop and originally posted on her channel. Then, earlier this year, it signed on to distribute Talk to Me, the horror debut...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by link in bio service Bio Sites from Squarespace.
A24 has been doing cool stuff in Hollywood for almost a decade. It’s been responsible for distributing lots of offbeat (and hella good) projects across genres, from Everything Everywhere All at Once to Ex Machina to The VVitch, Hereditary, and Midsommar.
But in the last couple years, A24 has also been doing something else: getting more and more involved with the digital content space.
In 2020, it picked up Hazbin Hotel, the animated series created by YouTuber VivziePop and originally posted on her channel. Then, earlier this year, it signed on to distribute Talk to Me, the horror debut...
- 12/6/2023
- by Joshua Cohen
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by link in bio service Bio Sites from Squarespace.
Earlier this month, Rhett & Link went somewhere few (or maybe no?) creators have gone before: the breakfast table.
They got together with creator-focused brand development and merchandising firm Warren James to make MishMash, a 90s nostalgia cereal brand that seems like it’s begging for shelf space at Walmart under an “As seen on YouTube” sign.
MishMash isn’t in stores yet, but Warren James CEO Saurabh Shah told my co-host Lauren Schnipper and I that it’s “looking at some retail plays.” He also says the firm has three or four more food & bev projects in development...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by link in bio service Bio Sites from Squarespace.
Earlier this month, Rhett & Link went somewhere few (or maybe no?) creators have gone before: the breakfast table.
They got together with creator-focused brand development and merchandising firm Warren James to make MishMash, a 90s nostalgia cereal brand that seems like it’s begging for shelf space at Walmart under an “As seen on YouTube” sign.
MishMash isn’t in stores yet, but Warren James CEO Saurabh Shah told my co-host Lauren Schnipper and I that it’s “looking at some retail plays.” He also says the firm has three or four more food & bev projects in development...
- 11/28/2023
- by James Hale
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by link in bio service Bio Sites from Squarespace.
Tis the season: my nephew, like thousands of other grade schoolers, just brought home the annual school fundraising kit.
And that had me remembering–earlier this year, YouTube‘s favorite Texan trickshotters, Dude Perfect, partnered with school fundraising company Booster to become part of the whole shebang.
The deal was a smart one for rigorously family-friendly Dude Perfect. They offered up the chance to win tickets to its then-upcoming “Panda-Monium” tour, plus some other branded prizes, all of which had them front and center in fundraising materials for screen-savvy kids who might give watching their videos a chance.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by link in bio service Bio Sites from Squarespace.
Tis the season: my nephew, like thousands of other grade schoolers, just brought home the annual school fundraising kit.
And that had me remembering–earlier this year, YouTube‘s favorite Texan trickshotters, Dude Perfect, partnered with school fundraising company Booster to become part of the whole shebang.
The deal was a smart one for rigorously family-friendly Dude Perfect. They offered up the chance to win tickets to its then-upcoming “Panda-Monium” tour, plus some other branded prizes, all of which had them front and center in fundraising materials for screen-savvy kids who might give watching their videos a chance.
- 11/21/2023
- by Joshua Cohen
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by Nikon.
For the past few years, direct response marketing has ruled podcasts.
But there’s a new king in town.
The Iab just released its eighth annual podcast report, and for the first time, brand spending beat out direct response. And when I say beat, I mean beat: brand spending now accounts for 61% of all podcast marketing, while direct response is down to 39%. That’s a big shift from 2016-2017, when direct response was the undisputed champ, and from 2018-2021, when it and brand advertising were a somewhat even split.
This means when you tune into a podcast, you’re way more likely to hear general, broad-targeting...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by Nikon.
For the past few years, direct response marketing has ruled podcasts.
But there’s a new king in town.
The Iab just released its eighth annual podcast report, and for the first time, brand spending beat out direct response. And when I say beat, I mean beat: brand spending now accounts for 61% of all podcast marketing, while direct response is down to 39%. That’s a big shift from 2016-2017, when direct response was the undisputed champ, and from 2018-2021, when it and brand advertising were a somewhat even split.
This means when you tune into a podcast, you’re way more likely to hear general, broad-targeting...
- 11/7/2023
- by Joshua Cohen
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by Nikon.
Reese Witherspoon‘s Hello Sunshine says it’s pouring “rocket fuel” on creator careers with its new incubator program.
But I think a little of that rocket fuel might spill over to her, too.
In case you haven’t heard, Hello Sunshine (the media brand Witherspoon co-founded in 2012 and sold to Candle Media for $900 million in 2021) just launched the Hello Sunshine Collective, a program exclusive to female digital content creators and entrepreneurs.
The inaugural class tapped 15 creators, including Valkyrae, Yolanda Gampp of How To Cake It, and Joanne Molinaro aka The Korean Vegan. All 15 participants will get support in areas like marketing, strategic partnerships, and Dtc retail,...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by Nikon.
Reese Witherspoon‘s Hello Sunshine says it’s pouring “rocket fuel” on creator careers with its new incubator program.
But I think a little of that rocket fuel might spill over to her, too.
In case you haven’t heard, Hello Sunshine (the media brand Witherspoon co-founded in 2012 and sold to Candle Media for $900 million in 2021) just launched the Hello Sunshine Collective, a program exclusive to female digital content creators and entrepreneurs.
The inaugural class tapped 15 creators, including Valkyrae, Yolanda Gampp of How To Cake It, and Joanne Molinaro aka The Korean Vegan. All 15 participants will get support in areas like marketing, strategic partnerships, and Dtc retail,...
- 11/2/2023
- by Joshua Cohen
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by Nikon.
Snapchat‘s been in the short-form game a long time. Maybe that’s why it was so quick to adapt when TikTok started to take over.
In 2021, Snap–like YouTube, Instagram, and even Pinterest–was looking to capitalize on the new fever for short-form brought on by TikTok’s pandemic-time rise to power. It knew it had to (1) get creators to prioritize posting short videos on its platform, and (2) give them a good enough reward for it that they decided to stick around and keep uploading.
To accomplish both goals, Snapchat launched Spotlight, where it paid out a total of $1 million a day to creators whose...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by Nikon.
Snapchat‘s been in the short-form game a long time. Maybe that’s why it was so quick to adapt when TikTok started to take over.
In 2021, Snap–like YouTube, Instagram, and even Pinterest–was looking to capitalize on the new fever for short-form brought on by TikTok’s pandemic-time rise to power. It knew it had to (1) get creators to prioritize posting short videos on its platform, and (2) give them a good enough reward for it that they decided to stick around and keep uploading.
To accomplish both goals, Snapchat launched Spotlight, where it paid out a total of $1 million a day to creators whose...
- 10/20/2023
- by James Hale
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by Nikon.
More and more lately it’s looking like the internet is becoming Paris Hilton‘s digital world–and we’re all just living in it.
Er, make that sliving in it.
Hilton is most remembered by us Millennials and Gen Xers as an embodiment of the classic y2k “it” girl, with her pop songs, sparkly outfits, clothing lines, perfumes, and ultra 2000s catchphrase “That’s hot.”
But Gen Z and Gen Alpha aren’t getting to know her through MTV interviews or her scream princess role in House of Wax. They’re seeing her in Roblox–and soon, on X.
Hilton just signed a two-year...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by Nikon.
More and more lately it’s looking like the internet is becoming Paris Hilton‘s digital world–and we’re all just living in it.
Er, make that sliving in it.
Hilton is most remembered by us Millennials and Gen Xers as an embodiment of the classic y2k “it” girl, with her pop songs, sparkly outfits, clothing lines, perfumes, and ultra 2000s catchphrase “That’s hot.”
But Gen Z and Gen Alpha aren’t getting to know her through MTV interviews or her scream princess role in House of Wax. They’re seeing her in Roblox–and soon, on X.
Hilton just signed a two-year...
- 10/16/2023
- by Joshua Cohen
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by Nikon.
When you think of places with baller PR strategies, the White House probably isn’t the first that comes to mind.
But it’s trying to change that–and Christian Tom, President Biden‘s Director of the White House Office of Digital Strategy, thinks content creators are the key.
Tom was a Biden campaign staffer during the 2020 election, and was responsible for the campaign’s digital strategy, which included things like giving hundreds of content creators access to the White House for filming opps and info briefs, a partnership with Portal A to deploy a pro-Biden “#ImVotingFor” sweep on Instagram and Twitter (with upward of 100 creators...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by Nikon.
When you think of places with baller PR strategies, the White House probably isn’t the first that comes to mind.
But it’s trying to change that–and Christian Tom, President Biden‘s Director of the White House Office of Digital Strategy, thinks content creators are the key.
Tom was a Biden campaign staffer during the 2020 election, and was responsible for the campaign’s digital strategy, which included things like giving hundreds of content creators access to the White House for filming opps and info briefs, a partnership with Portal A to deploy a pro-Biden “#ImVotingFor” sweep on Instagram and Twitter (with upward of 100 creators...
- 10/4/2023
- by Joshua Cohen
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by Nikon.
YouTube made some very big announcements at its now-annual Made on YouTube press event. Here they are in my order of importance:
AI-generated insights – Starting next year, AI-generated video suggestions will be integrated into the YouTube Studio, where they will provide relief for creators who are suffering from writer’s block. “AI Insights is designed to help spark your next idea and outline suggestions based on what your audience is already watching on YouTube,” reads a post summarizing this year’s Made On announcements. “In our initial test, more than 70 percent of those surveyed said it’s helped them develop and test ideas for videos.”
Everything...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by Nikon.
YouTube made some very big announcements at its now-annual Made on YouTube press event. Here they are in my order of importance:
AI-generated insights – Starting next year, AI-generated video suggestions will be integrated into the YouTube Studio, where they will provide relief for creators who are suffering from writer’s block. “AI Insights is designed to help spark your next idea and outline suggestions based on what your audience is already watching on YouTube,” reads a post summarizing this year’s Made On announcements. “In our initial test, more than 70 percent of those surveyed said it’s helped them develop and test ideas for videos.”
Everything...
- 9/28/2023
- by Joshua Cohen
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by Nikon.
Snapchat’s pull on American adolescents is gravitationally intense.
My niece got an iPhone from her parents when she turned 13. There were no social media apps on it. Now – after relentless teenage determination and several debates – there’s one. But Snapchat doesn’t “count” because it’s the way she “stays in touch with her friends.”
This is a case study of one , but looking at the data it can’t possibly be unique .
Snapchat currently has 397 million daily active users and says 90% of 13-to-24-year-olds in 20+ countries are active at least monthly on the app. Here are a few other curated stats from their marketing...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by Nikon.
Snapchat’s pull on American adolescents is gravitationally intense.
My niece got an iPhone from her parents when she turned 13. There were no social media apps on it. Now – after relentless teenage determination and several debates – there’s one. But Snapchat doesn’t “count” because it’s the way she “stays in touch with her friends.”
This is a case study of one , but looking at the data it can’t possibly be unique .
Snapchat currently has 397 million daily active users and says 90% of 13-to-24-year-olds in 20+ countries are active at least monthly on the app. Here are a few other curated stats from their marketing...
- 9/11/2023
- by Joshua Cohen
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com.
New creators are going to strike while the industry’s hot.
65,000 Hollywood actors took up picket signs during the first week of the SAG-AFTRA strike. They joined thousands of Hollywood writers who first took up picket signs in May for the WGA strike. There are lotsa nuances, but both organizations are primarily negotiating for their members to 1) receive higher residual payments on streaming platforms, and 2) future protection from artificial intelligence making their likenesses and jobs obsolete (at least in the eyes of studio execs).
There’s a lot to unpack, but here are the three main takeaways:
1️⃣This thing is going to last way longer than you think.
A studio executive reportedly told Deadline,...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com.
New creators are going to strike while the industry’s hot.
65,000 Hollywood actors took up picket signs during the first week of the SAG-AFTRA strike. They joined thousands of Hollywood writers who first took up picket signs in May for the WGA strike. There are lotsa nuances, but both organizations are primarily negotiating for their members to 1) receive higher residual payments on streaming platforms, and 2) future protection from artificial intelligence making their likenesses and jobs obsolete (at least in the eyes of studio execs).
There’s a lot to unpack, but here are the three main takeaways:
1️⃣This thing is going to last way longer than you think.
A studio executive reportedly told Deadline,...
- 7/31/2023
- by Joshua Cohen
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com.
If you ask Jimmy ‘MrBeast’ Donaldson or Google’s Senior Director of Product Management, Todd Beaupré (who may even know more about YouTube than Donaldson ) any questions about the algorithm, they’ll both respond with the same answer.
Replace the word algorithm with audience.
“Jimmy and/or Todd!! How do I make content the algorithm is going to like?” becomes a much more straightforward question when you change it to “Jimmy and/or Todd!! How do I make content my audience is going to like?” The rule of success on the platform isn’t to feed the algorithm, it’s to provide compelling content to your audience.
It turns out platforms need to follow the same rule.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com.
If you ask Jimmy ‘MrBeast’ Donaldson or Google’s Senior Director of Product Management, Todd Beaupré (who may even know more about YouTube than Donaldson ) any questions about the algorithm, they’ll both respond with the same answer.
Replace the word algorithm with audience.
“Jimmy and/or Todd!! How do I make content the algorithm is going to like?” becomes a much more straightforward question when you change it to “Jimmy and/or Todd!! How do I make content my audience is going to like?” The rule of success on the platform isn’t to feed the algorithm, it’s to provide compelling content to your audience.
It turns out platforms need to follow the same rule.
- 7/20/2023
- by Joshua Cohen
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com.
I recently hung out with a lot of kids at a family wedding in Austin. Specifically, there was a 6-year-old boy, an 8-year-old boy, a 10-year-old girl, and an 11-year-old boy. We went to McKinney Falls, tried to see a couple million Mexican free-tailed bats, and made more than one trip to whatever big box store was nearby in an attempt to get some more Prime.
Prime is the sports drink promoted and co-owned by Logan Paul and Ksi, first released in January 2022. Paul says its retail sales for that year topped $250 million. Reporter Darren Rovell says it did something like $51.7 million in sales in March of 2023.
On the second trip to a...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com.
I recently hung out with a lot of kids at a family wedding in Austin. Specifically, there was a 6-year-old boy, an 8-year-old boy, a 10-year-old girl, and an 11-year-old boy. We went to McKinney Falls, tried to see a couple million Mexican free-tailed bats, and made more than one trip to whatever big box store was nearby in an attempt to get some more Prime.
Prime is the sports drink promoted and co-owned by Logan Paul and Ksi, first released in January 2022. Paul says its retail sales for that year topped $250 million. Reporter Darren Rovell says it did something like $51.7 million in sales in March of 2023.
On the second trip to a...
- 6/16/2023
- by James Hale
- Tubefilter.com
Creator company Jellysmack is entering a “busy season” of business expansion with the acquisition of creator/content development company Network Media LLC.
Jellysmack works with digital creators like MrBeast, Bailey Sarian, The Try Guys, Brad Mondo, and KallMeKris by taking the content they make for YouTube and re-optimizing it for distribution across other platforms, including TikTok, Facebook, Instagram, Pinterest, and Snapchat.
Network Media LLC describes itself as a “multi-platform, high-growth creator content company with a proven, data-driven creator development system and support community that accelerates new creators looking to build out their careers across social video platforms.”
It was founded in 2018 by professional magician Rick Lax, who you may know as the orchestrator behind the megaviral gross food videos that began taking over Facebook feeds in 2021.
Lauren Schnipper, Jellysmack’s VP of corporate development, tells Tubefilter that Lax has shown a “unique” ability to “develop creator careers from scratch,” and...
Jellysmack works with digital creators like MrBeast, Bailey Sarian, The Try Guys, Brad Mondo, and KallMeKris by taking the content they make for YouTube and re-optimizing it for distribution across other platforms, including TikTok, Facebook, Instagram, Pinterest, and Snapchat.
Network Media LLC describes itself as a “multi-platform, high-growth creator content company with a proven, data-driven creator development system and support community that accelerates new creators looking to build out their careers across social video platforms.”
It was founded in 2018 by professional magician Rick Lax, who you may know as the orchestrator behind the megaviral gross food videos that began taking over Facebook feeds in 2021.
Lauren Schnipper, Jellysmack’s VP of corporate development, tells Tubefilter that Lax has shown a “unique” ability to “develop creator careers from scratch,” and...
- 6/15/2023
- by James Hale
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com.
At YouTube Brandcast–from the Lincoln Center in New York City and in front of 1,000 or so advertisers, marketers, creators, and peers–Google’s President of Americas and Global Partners Sean Downey announced 30-second, non-skippable ads were coming to YouTube on connected TVs.
The crowd audibly gasped before cheering.
It was the second most raucous moment of the evening. (The first was when YouTube’s Chief Business Officer Mary Ellen Coe announced all the attendees would be getting a free subscription to NFL Sunday Ticket.) I think it’s indicative of at least two main things:
Main thing #1 is YouTube’s continued dedication to, and increasing dominance of, the living room. A favorably...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com.
At YouTube Brandcast–from the Lincoln Center in New York City and in front of 1,000 or so advertisers, marketers, creators, and peers–Google’s President of Americas and Global Partners Sean Downey announced 30-second, non-skippable ads were coming to YouTube on connected TVs.
The crowd audibly gasped before cheering.
It was the second most raucous moment of the evening. (The first was when YouTube’s Chief Business Officer Mary Ellen Coe announced all the attendees would be getting a free subscription to NFL Sunday Ticket.) I think it’s indicative of at least two main things:
Main thing #1 is YouTube’s continued dedication to, and increasing dominance of, the living room. A favorably...
- 5/25/2023
- by Joshua Cohen
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com.
Fox News dismissed Tucker Carlson on April 24. Fifteen days later, on May 9, in what I imagine is a location for Yellowstone, the newly ex-Fox News host posted a video to his 7.5 million Twitter followers announcing that he’s “back” and bringing a “new version” of his program to “the last big” platform in the world that allows free speech–Twitter.
We’re back. pic.twitter.com/sG5t9gr60O
— Tucker Carlson (@TuckerCarlson) May 9, 2023
It’s not an official partnership. At least not yet.
Twitter owner Elon Musk clarified Carlson’s announcement, tweeting, “I also want to be clear that we have not signed a deal of any kind whatsoever. Tucker is subject...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com.
Fox News dismissed Tucker Carlson on April 24. Fifteen days later, on May 9, in what I imagine is a location for Yellowstone, the newly ex-Fox News host posted a video to his 7.5 million Twitter followers announcing that he’s “back” and bringing a “new version” of his program to “the last big” platform in the world that allows free speech–Twitter.
We’re back. pic.twitter.com/sG5t9gr60O
— Tucker Carlson (@TuckerCarlson) May 9, 2023
It’s not an official partnership. At least not yet.
Twitter owner Elon Musk clarified Carlson’s announcement, tweeting, “I also want to be clear that we have not signed a deal of any kind whatsoever. Tucker is subject...
- 5/18/2023
- by James Hale
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com.
When social platforms reach a certain size, there’s something akin to a gravitational pull compelling individuals in charge to want to produce original programming.
It makes sense on paper: You’re an online video sharing site or a social media network that’s basically 100% composed of user-generated and professional content that’s coming from individuals and entities outside of your organization. Those users and professionals could go to many other places to upload their content. They often do! And entire businesses have been built to facilitate them doing so.
But you get jealous easily and you don’t want viewers doing things on other platforms. You want the viewers to watch all the things on your platform.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com.
When social platforms reach a certain size, there’s something akin to a gravitational pull compelling individuals in charge to want to produce original programming.
It makes sense on paper: You’re an online video sharing site or a social media network that’s basically 100% composed of user-generated and professional content that’s coming from individuals and entities outside of your organization. Those users and professionals could go to many other places to upload their content. They often do! And entire businesses have been built to facilitate them doing so.
But you get jealous easily and you don’t want viewers doing things on other platforms. You want the viewers to watch all the things on your platform.
- 5/2/2023
- by James Hale
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com.
I don’t think the lay public would ever consider corporate lawyers for major music publishers or tech corporations particularly innovative or catalysts for massive technological change. I mean, I didn’t. You have these very well-paid attorneys working very long hours to sue companies big and small for some sort of infringement or copyright violation that then seemingly hamstrings the recipient company’s ingenuity, ability to conduct business, and grow.
But the quagmire of corporate litigation can spawn solid new foundations, as a recent conversation with my friend Avi Gandhi led me to realize. Desperation breeds ingenuity, after all. And an entity can get pretty desperate when it’s being sued for a lot of money.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com.
I don’t think the lay public would ever consider corporate lawyers for major music publishers or tech corporations particularly innovative or catalysts for massive technological change. I mean, I didn’t. You have these very well-paid attorneys working very long hours to sue companies big and small for some sort of infringement or copyright violation that then seemingly hamstrings the recipient company’s ingenuity, ability to conduct business, and grow.
But the quagmire of corporate litigation can spawn solid new foundations, as a recent conversation with my friend Avi Gandhi led me to realize. Desperation breeds ingenuity, after all. And an entity can get pretty desperate when it’s being sued for a lot of money.
- 4/26/2023
- by James Hale
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com. And we’re now also brought to you in part by the global creator company Jellysmack.
Yes. 100. Full stop. No questions asked. Or at least that’s what I used to think. Now, it’s more nuanced.
Kids want to, that’s for sure. A Harris Poll study found that almost 30 of the eight to 12-year-olds of America and the United Kingdom want to be YouTubers when they grow up.
Adults want to, too. A poll from Morning Consult found that 54 of Americans from the ages 13 to 38 would become an influencer if given the opportunity.
Both those studies were done almost 3 years ago. I’m guessing the inclinations for individuals to want to make a living from YouTube,...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com. And we’re now also brought to you in part by the global creator company Jellysmack.
Yes. 100. Full stop. No questions asked. Or at least that’s what I used to think. Now, it’s more nuanced.
Kids want to, that’s for sure. A Harris Poll study found that almost 30 of the eight to 12-year-olds of America and the United Kingdom want to be YouTubers when they grow up.
Adults want to, too. A poll from Morning Consult found that 54 of Americans from the ages 13 to 38 would become an influencer if given the opportunity.
Both those studies were done almost 3 years ago. I’m guessing the inclinations for individuals to want to make a living from YouTube,...
- 1/13/2023
- by James Hale
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com. And we’re now also brought to you in part by the global creator company Jellysmack.
“Yo! That’s a great pic.” “Thanks! My oven took it.”
This isn’t a conversation any human has had just yet, but it will be a conversation millions of humans will have in the not-so-distant future. I give it two to five years before a lot of us are all commenting on, asking questions about, and looking at Mkhbd video reviews for ovens with cameras.
The first one was just announced at CES. It’s Samsung’s Bespoke AI, and it’s set to come out in the U.S. and EU in Q3 2023.
If Instagram photos of well-plated,...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com. And we’re now also brought to you in part by the global creator company Jellysmack.
“Yo! That’s a great pic.” “Thanks! My oven took it.”
This isn’t a conversation any human has had just yet, but it will be a conversation millions of humans will have in the not-so-distant future. I give it two to five years before a lot of us are all commenting on, asking questions about, and looking at Mkhbd video reviews for ovens with cameras.
The first one was just announced at CES. It’s Samsung’s Bespoke AI, and it’s set to come out in the U.S. and EU in Q3 2023.
If Instagram photos of well-plated,...
- 1/6/2023
- by Joshua Cohen
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com. And we’re now also brought to you in part by the global creator company Jellysmack.
Ludwig Ahgren is an incredibly popular streamer. He’s been exclusive to YouTube since December 2021 and is currently pulling in anywhere from 25 to 50 million views a month and over a million views per video on his VOD content. In terms of streaming, the latest stats I could easily find are from May 2022 and put his average concurrent viewers anywhere from 15K to 25K with peaks bumping all the way up to 87K. Those numbers regularly put him in the Top 10 for streamers with the Most Hours Watched on YouTube. The guy’s also got 1.6 million followers on TikTok,...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com. And we’re now also brought to you in part by the global creator company Jellysmack.
Ludwig Ahgren is an incredibly popular streamer. He’s been exclusive to YouTube since December 2021 and is currently pulling in anywhere from 25 to 50 million views a month and over a million views per video on his VOD content. In terms of streaming, the latest stats I could easily find are from May 2022 and put his average concurrent viewers anywhere from 15K to 25K with peaks bumping all the way up to 87K. Those numbers regularly put him in the Top 10 for streamers with the Most Hours Watched on YouTube. The guy’s also got 1.6 million followers on TikTok,...
- 11/3/2022
- by Joshua Cohen
- Tubefilter.com
Fyi, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com. And we’re now also brought to you in part by the global creator company Jellysmack.
YouTube’s ad sales business is in a transitional phase.
The company’s Q3 2022 saw 7.071 billion in advertising revenue. That’s down 1.8 from the 7.205 billion in ad revenue in Q3 2021. Not a steep decline, yet it’s YouTube’s first ever year-over-year quarterly decrease since Alphabet started breaking out the metric for the company. Here’s a look at how every quarter has stacked up since then, courtesy of Rich Greenfeld at Lightshed.
You could blame the cause of the dip on a few factors:
The overall economic environment and a “pullback in spend by some advertisers,...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com. And we’re now also brought to you in part by the global creator company Jellysmack.
YouTube’s ad sales business is in a transitional phase.
The company’s Q3 2022 saw 7.071 billion in advertising revenue. That’s down 1.8 from the 7.205 billion in ad revenue in Q3 2021. Not a steep decline, yet it’s YouTube’s first ever year-over-year quarterly decrease since Alphabet started breaking out the metric for the company. Here’s a look at how every quarter has stacked up since then, courtesy of Rich Greenfeld at Lightshed.
You could blame the cause of the dip on a few factors:
The overall economic environment and a “pullback in spend by some advertisers,...
- 11/2/2022
- by Joshua Cohen
- Tubefilter.com
After two years on hiatus due to the Covid-19 pandemic, VidCon — the annual convention for fans, creators, and online platform industry types — returned to the Anaheim Convention Center last week. But it looked a little different than usual.
For starters, the ear-piercing shrieks of fans lining up to meet their favorite creators were just a little quieter. With 50,000 attendees as opposed to 2019’s 75,000, the convention was somewhat smaller than it previously had been. Further, unlike VidCons of years past, some attendees were wearing masks, albeit an infinitesimally small number among...
For starters, the ear-piercing shrieks of fans lining up to meet their favorite creators were just a little quieter. With 50,000 attendees as opposed to 2019’s 75,000, the convention was somewhat smaller than it previously had been. Further, unlike VidCons of years past, some attendees were wearing masks, albeit an infinitesimally small number among...
- 6/29/2022
- by EJ Dickson
- Rollingstone.com
Facebook may or may not have recently threatened to shut down operations in the European Union after it made known some issues it has with its current data transfer schema.
The world's largest social media site has been known to have data privacy issues. European watchdogs like their privacy. They also don't like the manner in which Facebook sends the data it receives in the EU back to its data centers in the United States. But Facebook wants to do whatever's economically viable and easy for Facebook, so the company stated in its recent 10-k annual report that, "if a new transatlantic data transfer framework is not adopted and we are unable to continue to rely on SCCs or rely upon other alternative means of data transfers from Europe to the United States, we will likely be unable to offer a number of our most significant products and services, including Facebook and Instagram,...
The world's largest social media site has been known to have data privacy issues. European watchdogs like their privacy. They also don't like the manner in which Facebook sends the data it receives in the EU back to its data centers in the United States. But Facebook wants to do whatever's economically viable and easy for Facebook, so the company stated in its recent 10-k annual report that, "if a new transatlantic data transfer framework is not adopted and we are unable to continue to rely on SCCs or rely upon other alternative means of data transfers from Europe to the United States, we will likely be unable to offer a number of our most significant products and services, including Facebook and Instagram,...
- 2/18/2022
- by Joshua Cohen
- Tubefilter.com
Earlier this year, Lauren Schnipper and I snapped. We started a podcast.
It’s called Planet Upload, is released weekly on Fridays, and takes an "unfiltered look at the Creator ecosystem, online video, and the social media landscape." In non-pr-pitch speak, that translates to every 30-or-so-minute episode being composed of conversations, agreements, and arguments around things that are ideally relevant to readers like you.
It’s both a very bad and very good time to start a podcast.
The medium witnessed a 15% dip in U.S.-based listeners when the pandemic hit stateside in March and passive entertainment options for individuals took a dive (shoutout to Quibi), while your standard online video streaming options saw a huge uptick in watchtimes. Numbers have most likely bounced back somewhat since then, but not before everyone else with audio equipment, an internet connection, and an opinion started a podcast of their own.
There...
It’s called Planet Upload, is released weekly on Fridays, and takes an "unfiltered look at the Creator ecosystem, online video, and the social media landscape." In non-pr-pitch speak, that translates to every 30-or-so-minute episode being composed of conversations, agreements, and arguments around things that are ideally relevant to readers like you.
It’s both a very bad and very good time to start a podcast.
The medium witnessed a 15% dip in U.S.-based listeners when the pandemic hit stateside in March and passive entertainment options for individuals took a dive (shoutout to Quibi), while your standard online video streaming options saw a huge uptick in watchtimes. Numbers have most likely bounced back somewhat since then, but not before everyone else with audio equipment, an internet connection, and an opinion started a podcast of their own.
There...
- 8/20/2020
- by Joshua Cohen
- Tubefilter.com
Lauren Schnipper, an early video executive who previously worked with Shane Dawson, and for the past four years has served as head of creator partnerships at Facebook, has departed the social network.
Schnipper has been named VP of creator partnerships at Next 10 Ventures, an investment company launched last year on the heels of a $50 million funding round. Founded by YouTube's former head of top creator partnerships, Benjamin Grubbs, the upstart has thus far launched two incubators to help digital creators build businesses: one for education-focused creators and another for those in the bustling Southeast Asian market.
Schnipper joined Next 10 last month, reports Variety, and will be based out of the company’s Culver City, Calif., offices. Next 10 also has offices in Singapore.
Visit Tubefilter for more great stories.
Schnipper has been named VP of creator partnerships at Next 10 Ventures, an investment company launched last year on the heels of a $50 million funding round. Founded by YouTube's former head of top creator partnerships, Benjamin Grubbs, the upstart has thus far launched two incubators to help digital creators build businesses: one for education-focused creators and another for those in the bustling Southeast Asian market.
Schnipper joined Next 10 last month, reports Variety, and will be based out of the company’s Culver City, Calif., offices. Next 10 also has offices in Singapore.
Visit Tubefilter for more great stories.
- 2/1/2019
- by Geoff Weiss
- Tubefilter.com
Popular YouTube personality Shane Dawson is bringing his brand to television. NBC has put in development Losin’ It, a single-camera comedy from Dawson, The Big C creator Darlene Hunt and producer Will Gluck. The workplace comedy, based on Dawson’s real-life experiences, is set at a suburban weight loss center franchise that gets thrown into upheaval when its most successful client decides to share his inspiration by becoming a consultant there, only to then find himself promoted to manager by the end of his first day. Hunt will write from a story she co-penned with Dawson and his producing partner Lauren Schnipper. Hunt, Dawson, Gluck and Richie Schwartz executive produce, with Schnipper producing. The project hails from Sony TV, where Gluck’s Olive Bridge and Hunt are under deals. 25-year-old Dawson, one of YouTube’s most popular stars, with over 9 million subscribers across three channels, was working at weight-loss company Jenny Craig,...
- 11/12/2013
- by NELLIE ANDREEVA
- Deadline TV
"Losin’ It," which counts Will Gluck and Darlene Hunt among its executive producers, is a workplace comedy inspired by Dawson's real life experiences as someone who formerly was overweight.
The Big C’s Darlene Hunt is teaming with YouTube star Shane Dawson for a weight loss comedy.
The pair sold a workplace comedy project titled Losin’ It to NBC. The single-camera half-hour, which is inspired by Dawson’s real life experiences as someone who formerly is overweight, is set at a suburban Weight Loss Center franchise that gets thrown into upheaval when its most successful client decides to share his inspiration by becoming a consultant there – only to then find himself promoted to manager by the end of his first day.
Hunt is set to write and executive produce the project through Sony Pictures TV, where she is under an overall deal. She will be joined by Dawson (as an...
The Big C’s Darlene Hunt is teaming with YouTube star Shane Dawson for a weight loss comedy.
The pair sold a workplace comedy project titled Losin’ It to NBC. The single-camera half-hour, which is inspired by Dawson’s real life experiences as someone who formerly is overweight, is set at a suburban Weight Loss Center franchise that gets thrown into upheaval when its most successful client decides to share his inspiration by becoming a consultant there – only to then find himself promoted to manager by the end of his first day.
Hunt is set to write and executive produce the project through Sony Pictures TV, where she is under an overall deal. She will be joined by Dawson (as an...
- 11/12/2013
- by Lacey Rose
- The Hollywood Reporter - Movie News
The five dramatic shorts comprising “Shorts Program I” screened in Park City to a full house on opening night of the 2013 Sundance Film Festival Thursday, Jan. 17. Indiewire came in from the cold to the Egyptian Theatre's attic, which doubles as a green room, to hit up these filmmakers for their insights on how to land one of the festival's coveted 65 slots (selected from 8,102 short-film submissions). Here are tips from them and other shorts filmmakers in this year's program about financing a short, overcoming production obstacles and screening at festivals with an eye toward distribution and subsequent projects. 1. Raise Funding by Any Means Necessary Michelle Morgan, a screenwriter making her directorial debut with “K.I.T.,” says she had expected to be able to produce her short for $500. The rude awakening of the actual price tag drove her and her producer Lauren Schnipper to crowd-funding platform Kickstarter with the goal of.
- 1/19/2013
- by Jon Fougner
- Indiewire
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