As marketing experts prepare for this year’s Variety Entertainment Marketing Summit presented by Deloitte, many are focused on discovering new ways to create authentic relationships with consumers. While contemporary culture evolves faster than ever and the tastes of Gen Z and Gen Alpha are continually shifting, finding new ways to reach audiences has never been more challenging.
“People are just consuming our messaging in a thousand different ways,” says Ellene V. Miles, senior VP, intersectional marketing, Sony Pictures Entertainment/Motion Picture Group. “So that sort of blanket one size fits all approach isn’t as viable. I think being authentic to these audiences and meeting them where they live and meeting them with messaging that really speaks to them is critical to success, critical to awareness, and critical to the whole theatrical proposition.”
Ian Trombetta, senior VP of social and influence marketing for the National Football League, has partnered...
“People are just consuming our messaging in a thousand different ways,” says Ellene V. Miles, senior VP, intersectional marketing, Sony Pictures Entertainment/Motion Picture Group. “So that sort of blanket one size fits all approach isn’t as viable. I think being authentic to these audiences and meeting them where they live and meeting them with messaging that really speaks to them is critical to success, critical to awareness, and critical to the whole theatrical proposition.”
Ian Trombetta, senior VP of social and influence marketing for the National Football League, has partnered...
- 4/19/2023
- by Karen Idelson
- Variety Film + TV
You may recall my post from last week Wednesday on this matter, which drew a few comments, including a defiant one from a poster claiming to be a member of the association.
Well, I just received an email from a representative of the organization, with an official statement from the African American Film Critics Association (Aafca) regarding the allegations you’ll find in my initial post on the matter.
The succinct statement is to clear up any questions as to what did or didn’t happen within the organization, so here you go below:
Official Statement From The African-american Film Critics Association
In response to recent allegations that have appeared in the media, I would like to emphatically state that any and all accusations related to ballot tampering by me or any member of the African-American Film Critics Association (Aafca) is without merit and totally untrue. In addition, claims that the group is divided,...
Well, I just received an email from a representative of the organization, with an official statement from the African American Film Critics Association (Aafca) regarding the allegations you’ll find in my initial post on the matter.
The succinct statement is to clear up any questions as to what did or didn’t happen within the organization, so here you go below:
Official Statement From The African-american Film Critics Association
In response to recent allegations that have appeared in the media, I would like to emphatically state that any and all accusations related to ballot tampering by me or any member of the African-American Film Critics Association (Aafca) is without merit and totally untrue. In addition, claims that the group is divided,...
- 12/29/2009
- by Tambay
- ShadowAndAct
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