New York -- Espn should reap big ratings for Thursday night's special "The Decision," when NBA superstar LeBron James will announce where he'll land in a free-agency deal worth tens of millions of dollars. And the network is taking extra care to make sure that its unusual structure -- James' marketing company is selling the ads and asked that a freelance reporter have a key role -- won't stray into any journalistic gray areas.
"Decision" will get primetime real estate on Espn, an hour or so at 9 p.m. Et, with James announcing where he will sign to freelancer Jim Gray within the first 10 or 15 minutes. Gray was handpicked by James to receive the announcement, reportedly in the New York suburb of Greenwich, Conn. Espn agreed but said that other personalities, including its Stuart Scott and Michael Wilbon, will also take part. Wilbon will interview James during the hour.
James' company,...
"Decision" will get primetime real estate on Espn, an hour or so at 9 p.m. Et, with James announcing where he will sign to freelancer Jim Gray within the first 10 or 15 minutes. Gray was handpicked by James to receive the announcement, reportedly in the New York suburb of Greenwich, Conn. Espn agreed but said that other personalities, including its Stuart Scott and Michael Wilbon, will also take part. Wilbon will interview James during the hour.
James' company,...
- 7/7/2010
- by By Paul J. Gough
- The Hollywood Reporter - Movie News
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