Video assisted refereeing, not used in Russia’s 5-0 opening game defeat of hapless Saudi Arabia, will not be the only novelty at the soccer World Cup, which got under way on Thursday. The five-week tournament will be a smorgasbord of sports tech innovation, as much as it is a feast of football. And a taste of the future.
World Cup organizer, FIFA, sees its showcase competition as intrinsically involved in the sports tech business. “The FIFA World Cup acts as a hub of sporting innovation with a responsibility to push new boundaries in terms of sports-related technology and engagement,” the organization intoned earlier this week as it awarded the 2026 edition to the “United” bid group of the U.S., Mexico and Canada. Indeed, sport tech readiness may have been a deciding factor.
“The United 2026 bid has a clear lead in this area, with all major infrastructure in place, allowing...
World Cup organizer, FIFA, sees its showcase competition as intrinsically involved in the sports tech business. “The FIFA World Cup acts as a hub of sporting innovation with a responsibility to push new boundaries in terms of sports-related technology and engagement,” the organization intoned earlier this week as it awarded the 2026 edition to the “United” bid group of the U.S., Mexico and Canada. Indeed, sport tech readiness may have been a deciding factor.
“The United 2026 bid has a clear lead in this area, with all major infrastructure in place, allowing...
- 6/15/2018
- by Patrick Frater
- Variety Film + TV
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