Vb poster in the lobby of Clems Melbourne
Vb has brought back its well-known ‘For a well earned thirst’ slogan to mark the return of the popular beer to full strength.
Along with a new ad campaign, created by Clemenger Bbdo Melbourne, comes new packaging, designed by Cowan, which sees the Victoria Bitter name put back on the label, along with the Vb abbreviation.
The advertising, which includes three new TV ads, is squarely targeted at Vb’s main drinker, the working man.
Carlton & United Breweries Gm of Victoria Bitter, Richard Oppy said in a release: “The feedback from drinkers about the return of Victoria Bitter to full flavour and full strength has been overwhelmingly positive and we think returning to the ‘For a hard earned thirst’ tagline will be just as well received.”
“Victoria Bitter is once again the only beer for Aussie blokes who have worked hard and...
Vb has brought back its well-known ‘For a well earned thirst’ slogan to mark the return of the popular beer to full strength.
Along with a new ad campaign, created by Clemenger Bbdo Melbourne, comes new packaging, designed by Cowan, which sees the Victoria Bitter name put back on the label, along with the Vb abbreviation.
The advertising, which includes three new TV ads, is squarely targeted at Vb’s main drinker, the working man.
Carlton & United Breweries Gm of Victoria Bitter, Richard Oppy said in a release: “The feedback from drinkers about the return of Victoria Bitter to full flavour and full strength has been overwhelmingly positive and we think returning to the ‘For a hard earned thirst’ tagline will be just as well received.”
“Victoria Bitter is once again the only beer for Aussie blokes who have worked hard and...
- 11/1/2012
- by Robin Hicks
- Encore Magazine
Nab has launched the final instalment of its Stand-Ins campaign, which saw the bank’s staff replace people working on the day of the Afl grand final so they could attend the match.
The last video in the series takes a look at the jobs Nab staff did as stand-ins. These included being a fire fighter, a radio DJ, a beekeeper, a children’s entertainer, an animal handler, a dog groomer, a wakeboarder and a ukulele player.
The campaign originally broke with a competition to find Nab staff to volunteer to be stand-ins in August.
Ant Keogh, Ecd at Clemenger Bbdo Melbourne, said: “During the big game, footy fans saw TV crosses to Stand-Ins while they were performing the duties of the people they replaced around Australia. People couldn’t believe that Nab were actually doing this for real.”
Credits:
Ecd – Ant Keogh
Creative Directors – Rohan Lancaster, Darren Pitt, Julian Schreiber,...
The last video in the series takes a look at the jobs Nab staff did as stand-ins. These included being a fire fighter, a radio DJ, a beekeeper, a children’s entertainer, an animal handler, a dog groomer, a wakeboarder and a ukulele player.
The campaign originally broke with a competition to find Nab staff to volunteer to be stand-ins in August.
Ant Keogh, Ecd at Clemenger Bbdo Melbourne, said: “During the big game, footy fans saw TV crosses to Stand-Ins while they were performing the duties of the people they replaced around Australia. People couldn’t believe that Nab were actually doing this for real.”
Credits:
Ecd – Ant Keogh
Creative Directors – Rohan Lancaster, Darren Pitt, Julian Schreiber,...
- 10/24/2012
- by Robin Hicks
- Encore Magazine
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