The theft of Lionel Messi from European soccer leagues to play in Major League Soccer was a huge coup for Inter Miami Cf, which secured his rights in early June. Messi made his debut this past weekend, scoring the game-winning goal on a penalty kick in Leagues Cup play against Mexico’s Cruz Azul.
Apple and Mls officials likely couldn’t have been more thrilled with the outcome, which was seen by viewers in the United States exclusively on Apple TV’s streaming platform Mls Season Pass. A new report by Sports Business Journal's John Ourand and Alex Silverman describes how pleased both sides have been with their partnership in general so far, and where there is room for improvement in the relationship.
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Apple and Mls executives met last week to discuss the progress of the 10-year broadcasting agreement through the first four months of the season.
Apple and Mls officials likely couldn’t have been more thrilled with the outcome, which was seen by viewers in the United States exclusively on Apple TV’s streaming platform Mls Season Pass. A new report by Sports Business Journal's John Ourand and Alex Silverman describes how pleased both sides have been with their partnership in general so far, and where there is room for improvement in the relationship.
Sign Up $12.99+ / month apple.com
Apple and Mls executives met last week to discuss the progress of the 10-year broadcasting agreement through the first four months of the season.
- 7/24/2023
- by David Satin
- The Streamable
Apple and Major League Soccer today announced Mls Season Pass will launch February 1, 2023 — introducing an unprecedented subscription service to fans in over 100 countries and regions that features every live Mls regular-season match, the entire playoffs, and the Leagues Cup,1 all with no blackouts. Mls Season Pass will bring Mls to its biggest worldwide audience ever, in a more simple and streamlined way: All matches will be available on billions of devices through the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. The launch of Mls Season Pass marks the official kickoff of the 10-year partnership between Mls and Apple, a historic first for a major professional sports league.
In addition, 2023 expansion club St. Louis City Sc today unveiled its jerseys for the inaugural season of the club and provided the first look of the Apple TV sleeve patch.
In addition, 2023 expansion club St. Louis City Sc today unveiled its jerseys for the inaugural season of the club and provided the first look of the Apple TV sleeve patch.
- 11/23/2022
- by Technology Martin Cid Magazine
- Martin Cid Tech
Eddy Cue, who leads Apple’s services business and has spearheaded the company’s push into subscription streaming and live sports, called a recently minted deal with Major League Soccer “a huge global opportunity” for the tech giant.
The remarks came during a rare speaking engagement for Cue at the Paley Center for Media in New York on Tuesday afternoon, as he and Mls commissioner Don Garber discussed the 10-year partnership.
Announced last June, the agreement takes effect next summer and is reportedly worth 2.5 billion. In a milestone for the sports media business, the pact will see every Mls game delivered via a new subscription streaming outlet co-run by Apple and the league, though linear broadcasters could still take simulcast rights.
The two execs described the agreement as having an equal amount of skin in the game. Encompassing areas like production and sponsorship relations, he said, it goes beyond a traditional sports rights deal.
The remarks came during a rare speaking engagement for Cue at the Paley Center for Media in New York on Tuesday afternoon, as he and Mls commissioner Don Garber discussed the 10-year partnership.
Announced last June, the agreement takes effect next summer and is reportedly worth 2.5 billion. In a milestone for the sports media business, the pact will see every Mls game delivered via a new subscription streaming outlet co-run by Apple and the league, though linear broadcasters could still take simulcast rights.
The two execs described the agreement as having an equal amount of skin in the game. Encompassing areas like production and sponsorship relations, he said, it goes beyond a traditional sports rights deal.
- 10/11/2022
- by Dade Hayes
- Deadline Film + TV
Apple TV will be the exclusive destination for every Major League Soccer match for 10 years after a deal announced Tuesday starts in 2023.
The deal will allow fans around the world to watch all Mls, Leagues Cup, and select Mls Next Pro and Mls Next matches in one place without the need for traditional pay TV bundles.
From early 2023 through 2032, soccers fans can access all the matchup action through a new Mls streaming service that will be available exclusive through the Apple TV app.
“For the first time in the history of sports, fans will be able to access everything from a major professional sports league in one place,” said Eddy Cue, Apple’s senior vice president of services. “It’s a dream come true for Mls fans, soccer fans, and anyone who loves sports. No fragmentation, no frustration–just the flexibility to sign up for one convenient service that gives you everything Mls,...
The deal will allow fans around the world to watch all Mls, Leagues Cup, and select Mls Next Pro and Mls Next matches in one place without the need for traditional pay TV bundles.
From early 2023 through 2032, soccers fans can access all the matchup action through a new Mls streaming service that will be available exclusive through the Apple TV app.
“For the first time in the history of sports, fans will be able to access everything from a major professional sports league in one place,” said Eddy Cue, Apple’s senior vice president of services. “It’s a dream come true for Mls fans, soccer fans, and anyone who loves sports. No fragmentation, no frustration–just the flexibility to sign up for one convenient service that gives you everything Mls,...
- 6/14/2022
- by Brandon Katz
- The Wrap
Apple is kicking off a major push into soccer.
The streamer has landed a ten-year deal that will see fans of the top American soccer division able to watch every single game in the season as well as League Cup games.
The deal will begin with the 2023 season.
It marks one of the biggest sports streaming deals and comes as Apple ramps up its sporting interest with rights to certain MLB baseball games.
It will launch a new Mls streaming service via its Apple TV app. There will be no local blackouts or restrictions.
There will also be a “broad selection” of games, including what the streamer says is some of the biggest matchups, available at no additional cost to Apple TV+ subscribers as well as a number of matches available for free.
It comes as the league’s current TV deal with ESPN, Univision and Fox is set to end this season.
The streamer has landed a ten-year deal that will see fans of the top American soccer division able to watch every single game in the season as well as League Cup games.
The deal will begin with the 2023 season.
It marks one of the biggest sports streaming deals and comes as Apple ramps up its sporting interest with rights to certain MLB baseball games.
It will launch a new Mls streaming service via its Apple TV app. There will be no local blackouts or restrictions.
There will also be a “broad selection” of games, including what the streamer says is some of the biggest matchups, available at no additional cost to Apple TV+ subscribers as well as a number of matches available for free.
It comes as the league’s current TV deal with ESPN, Univision and Fox is set to end this season.
- 6/14/2022
- by Peter White
- Deadline Film + TV
Click here to read the full article.
In its most expansive move into live sports yet, tech giant Apple will become the exclusive home for Major League Soccer matches globally beginning in 2023.
Apple will launch a new Mls streaming service that will include every game, with “a broad selection” of matches and Leagues Cup available as part of the Apple TV+ subscription. Some games will also stream for free.
Terms of the deal were not disclosed, though a source familiar with the talks pegged the deal at 250 million per year. Broadcast and production details, as well as pricing on the standalone app, is still to be revealed.
Apple says that all games will stream in English and Spanish, with Canadian teams also getting a French language feed. Apple will also make highlights available in the Apple News app.
The deal is significant, as all rights will be housed within one company for the first time.
In its most expansive move into live sports yet, tech giant Apple will become the exclusive home for Major League Soccer matches globally beginning in 2023.
Apple will launch a new Mls streaming service that will include every game, with “a broad selection” of matches and Leagues Cup available as part of the Apple TV+ subscription. Some games will also stream for free.
Terms of the deal were not disclosed, though a source familiar with the talks pegged the deal at 250 million per year. Broadcast and production details, as well as pricing on the standalone app, is still to be revealed.
Apple says that all games will stream in English and Spanish, with Canadian teams also getting a French language feed. Apple will also make highlights available in the Apple News app.
The deal is significant, as all rights will be housed within one company for the first time.
- 6/14/2022
- by Alex Weprin
- The Hollywood Reporter - Movie News
‘Fate of a Sport’ From Executive Producer LeBron James Unveils First Trailer Before Tribeca Premiere
“Fate of a Sport,” premiering at the 2022 Tribeca Film Festival, has unveiled its first trailer exclusively to Variety.
Covering the world of professional lacrosse and one of its most controversial and high-profile stars, Paul Rabil, the film deals in much more than triumph on the pitch — encompassing millions in capital fundraising, talent poaching and lawsuits from legacy athletic clubs, all against the backdrop of a global pandemic.
“Even in the regular lacrosse league, guys still have to have a second job,” a narrator explains in the clip, alluding to the fact that professional lacrosse is nowhere near as well-funded or rewarding for its players on the national stage. So Rabil and his brother Mike decided to break ranks and potentially sacrifice Paul’s decorated career to launch a league of their own (the Premier Lacrosse League).
Directed by Michael Doneger and written by Dan Crane, the project features executive producers LeBron James,...
Covering the world of professional lacrosse and one of its most controversial and high-profile stars, Paul Rabil, the film deals in much more than triumph on the pitch — encompassing millions in capital fundraising, talent poaching and lawsuits from legacy athletic clubs, all against the backdrop of a global pandemic.
“Even in the regular lacrosse league, guys still have to have a second job,” a narrator explains in the clip, alluding to the fact that professional lacrosse is nowhere near as well-funded or rewarding for its players on the national stage. So Rabil and his brother Mike decided to break ranks and potentially sacrifice Paul’s decorated career to launch a league of their own (the Premier Lacrosse League).
Directed by Michael Doneger and written by Dan Crane, the project features executive producers LeBron James,...
- 5/12/2022
- by Matt Donnelly
- Variety Film + TV
"With the announcement last month that CBS Sports' second-in-command, Tony Petitti, has been named CEO of the MLB Network -- expected to debut Jan. 1, 2009 -- another step was made towards greater control of the league's content. Being touted by Major League Baseball as the largest cable launch in the history of television, the net has already signed agreements to launch in 50 million homes.
Baseball is hardly alone among U.S. sports leagues in seeking to have more control of its programming, thanks mostly to the ad revenue associated with new distribution channels. Major League Soccer (MLS), the National Basketball Association (NBA), the National Football League (NFL) and the National Hockey League (NHL) have all committed to delivering content -- including games, highlights and original programming -- in ways that better suit the needs of fans and advertisers.
Consumer adoption of broadband and mobile video services allows the leagues "to crawl into crevices that weren't there before," said Andrew Zimbalist, sports economist and economics professor at Smith College. "They are creating an asset that hadn't existed in the pre-digital days."
In doing so, league execs say, they're creating deeper connections to their viewers, sponsors and advertisers. They're also generating additional revenue to complement the rights fees received from the broadcast and cable networks.
Rob Correa, senior vp of programming at CBS Sports, said, "It's a long-term insurance policy for TV rights," and noted that no one can predict what the business models for the mainstream networks will look like in five to 10 years.
MLS commissioner Don Garber added that leagues are no longer solely dependent "on their relationships with their broadcast partners for revenue generation."
The MLB Network, currently building its ad sales team, has not yet reached out to ad buyers, according to Tim Brosnan, evp of business at MLB. But internal discussions are taking place with MLB Advanced Media, a standalone interactive media entity created in 2000, to see how the two MLB-owned media companies will work with one another.
Over at the NBA, Turner Broadcasting System (TBS) and the league revealed plans in mid-January to extend their 23-year partnership to jointly manage a portfolio of the NBA's digital businesses. TBS will run this out of its Atlanta production facility. Notably, the NBA was the first to launch a cable network, in 1999.
As of October, to coincide with the 2008-09 (and running through 2015-16) season, TBS assumed responsibility of NBA TV, the league's 24-hour digital network, hosting and operating the NBA.com network, and operating NBA League Pass, the league's out-of-market game package and its broadband and wireless businesses.
Baseball is hardly alone among U.S. sports leagues in seeking to have more control of its programming, thanks mostly to the ad revenue associated with new distribution channels. Major League Soccer (MLS), the National Basketball Association (NBA), the National Football League (NFL) and the National Hockey League (NHL) have all committed to delivering content -- including games, highlights and original programming -- in ways that better suit the needs of fans and advertisers.
Consumer adoption of broadband and mobile video services allows the leagues "to crawl into crevices that weren't there before," said Andrew Zimbalist, sports economist and economics professor at Smith College. "They are creating an asset that hadn't existed in the pre-digital days."
In doing so, league execs say, they're creating deeper connections to their viewers, sponsors and advertisers. They're also generating additional revenue to complement the rights fees received from the broadcast and cable networks.
Rob Correa, senior vp of programming at CBS Sports, said, "It's a long-term insurance policy for TV rights," and noted that no one can predict what the business models for the mainstream networks will look like in five to 10 years.
MLS commissioner Don Garber added that leagues are no longer solely dependent "on their relationships with their broadcast partners for revenue generation."
The MLB Network, currently building its ad sales team, has not yet reached out to ad buyers, according to Tim Brosnan, evp of business at MLB. But internal discussions are taking place with MLB Advanced Media, a standalone interactive media entity created in 2000, to see how the two MLB-owned media companies will work with one another.
Over at the NBA, Turner Broadcasting System (TBS) and the league revealed plans in mid-January to extend their 23-year partnership to jointly manage a portfolio of the NBA's digital businesses. TBS will run this out of its Atlanta production facility. Notably, the NBA was the first to launch a cable network, in 1999.
As of October, to coincide with the 2008-09 (and running through 2015-16) season, TBS assumed responsibility of NBA TV, the league's 24-hour digital network, hosting and operating the NBA.com network, and operating NBA League Pass, the league's out-of-market game package and its broadband and wireless businesses.
- 5/29/2008
- The Hollywood Reporter - Movie News
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