"I'm rekindling your relationship"
RaboDirect has unveiled a third instalment in its “stealing your dreams” campaign.
The ad once again features Simon Westaway, the actor who played Mick Gatto in Underbelly, as the greedy banker enjoying the experiences that should rightfully belong to the consumer.
The campaign has been created by Whybin\Tbwa Group.
The ad, which focuses on RaboDirect’s term deposit products, was directed by Fiona McGee and produced by Good Oil Films.
According to RaboDirect, the campaign has made a significant contribution to the brand’s awareness levels. Dan Lacaze, group head at Whybin\Tbwa Group said: “This campaign has been incredibly successfully for RaboDirect, winning a Gold Effie last year and being short listed again this year. It made complete sense for us to continue with the Greedy Banker.”
Credits:
Client: RaboDirect Director: Fiona McGee Production: Good Oil Films Creative Group Head: Peter Galmes Creative Group...
RaboDirect has unveiled a third instalment in its “stealing your dreams” campaign.
The ad once again features Simon Westaway, the actor who played Mick Gatto in Underbelly, as the greedy banker enjoying the experiences that should rightfully belong to the consumer.
The campaign has been created by Whybin\Tbwa Group.
The ad, which focuses on RaboDirect’s term deposit products, was directed by Fiona McGee and produced by Good Oil Films.
According to RaboDirect, the campaign has made a significant contribution to the brand’s awareness levels. Dan Lacaze, group head at Whybin\Tbwa Group said: “This campaign has been incredibly successfully for RaboDirect, winning a Gold Effie last year and being short listed again this year. It made complete sense for us to continue with the Greedy Banker.”
Credits:
Client: RaboDirect Director: Fiona McGee Production: Good Oil Films Creative Group Head: Peter Galmes Creative Group...
- 6/25/2012
- by mumbrella
- Encore Magazine
Droga5 has released a commercial for Unilever toilet cleaning brand Domestos.
The ad, which first aired around Australia’s Got Talent on Wednesday night, was put on YouTube, and has amassed more than 180,000 views. It features Phill Pace, a contender for the Mr Australia bodybuilder title.
Caroline Gregory, brand manager at Unilever, said: “Domestos is known for being a hospital grade disinfectant, so for the launch of Domestos toilet cleaner we wanted to start the campaign with something that would disrupt and truly engage consumers, with something a bit different for the category”.
David Nobay, Droga5 Creative Chairman added: “The Domestos team wanted to approach this category differently, and that’s what we’ve done. It’s our first real content work for Unilever, and I’m impressed with the courage the client has shown us.”
Writer/Art Director: David Nobay
Production Company: Goodoil Films
Director: Fiona McGee
Producer: Claire Richards...
The ad, which first aired around Australia’s Got Talent on Wednesday night, was put on YouTube, and has amassed more than 180,000 views. It features Phill Pace, a contender for the Mr Australia bodybuilder title.
Caroline Gregory, brand manager at Unilever, said: “Domestos is known for being a hospital grade disinfectant, so for the launch of Domestos toilet cleaner we wanted to start the campaign with something that would disrupt and truly engage consumers, with something a bit different for the category”.
David Nobay, Droga5 Creative Chairman added: “The Domestos team wanted to approach this category differently, and that’s what we’ve done. It’s our first real content work for Unilever, and I’m impressed with the courage the client has shown us.”
Writer/Art Director: David Nobay
Production Company: Goodoil Films
Director: Fiona McGee
Producer: Claire Richards...
- 5/11/2012
- by Robin Hicks
- Encore Magazine
A flirtatious tradie, a flustered photographer, a gang of flaming skateboarders, a rock band with disabilities and a Caravaggio painting made from beer drinkers all helped decorate Australia’s most prized ad directors. Robin Hicks interviews.
Garth Davis, Exit Films
Garth Davis went all the way to Mexico to shoot Ride, a long-form commercial for Coca-Cola’s new energy drink, Burn. Los Angeles had been an option for the cityscapes he wanted, but there was no way he could have got away with setting fire to skateboarders on busy city streets there.
Davis won a film lion and also a film craft lion at Cannes for a raw, smokey four minute video in which a gang of skateboarders race on motorways, dodge cars and jump off buildings with their clothing in flames.
A team of body fire experts were brought in from La for the shoot, which took just over a week.
Garth Davis, Exit Films
Garth Davis went all the way to Mexico to shoot Ride, a long-form commercial for Coca-Cola’s new energy drink, Burn. Los Angeles had been an option for the cityscapes he wanted, but there was no way he could have got away with setting fire to skateboarders on busy city streets there.
Davis won a film lion and also a film craft lion at Cannes for a raw, smokey four minute video in which a gang of skateboarders race on motorways, dodge cars and jump off buildings with their clothing in flames.
A team of body fire experts were brought in from La for the shoot, which took just over a week.
- 8/22/2011
- by Colin Delaney
- Encore Magazine
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