The new movie "Air," which debuted on April 5, tells the story of how Nike landed Michael Jordan as the face of its basketball division and created the first Air Jordan sneakers. The shoes - and the resulting line of products and fashion craze - changed the world of sports, fashion, and pop culture as we knew it. The movie, directed by Ben Affleck, stars Matt Damon as Sonny Vaccaro, the Nike employee and later athlete's rights advocate who brokered the deal; Viola Davis as Jordan's mom, Deloris, who fought for her son; and Affleck himself as Nike founder Phil Knight.
Though "Air" focuses on the Air Jordan saga, other parts of the Nike origin story play a role in the film, too. During one scene, Knight tells Vaccaro that he originally didn't like the iconic Nike Swoosh and in another, the workers joke about how much they don't like...
Though "Air" focuses on the Air Jordan saga, other parts of the Nike origin story play a role in the film, too. During one scene, Knight tells Vaccaro that he originally didn't like the iconic Nike Swoosh and in another, the workers joke about how much they don't like...
- 4/5/2023
- by Victoria Edel
- Popsugar.com
Jason White has worked to capture attention for Nike, Apple’s Beats and cannabis products. Now he’s bringing his marketing acumen to the world of TV.
White has been named chief marketing officer for ViacomCBS’ MTV Entertainment Group, a heady job that involves touting MTV, Comedy Central and Smithsonian Channel among other popular media brands. “MTV has a history of being able to engage audiences and a history of being able to create conversations,” White says in an interview. “I think as we look to the future, it’s about staying true to that ability.”
He will report to Chris McCarthy, president of MTV Entertainment Group, and serve on his leadership team.
White will set the marketing direction for all of the properties under the MTV Entertainment Group umbrella, which also houses Paramount Network, CMT, VH1, TV Land and Logo. He will also work to develop campaigns that t drive audience,...
White has been named chief marketing officer for ViacomCBS’ MTV Entertainment Group, a heady job that involves touting MTV, Comedy Central and Smithsonian Channel among other popular media brands. “MTV has a history of being able to engage audiences and a history of being able to create conversations,” White says in an interview. “I think as we look to the future, it’s about staying true to that ability.”
He will report to Chris McCarthy, president of MTV Entertainment Group, and serve on his leadership team.
White will set the marketing direction for all of the properties under the MTV Entertainment Group umbrella, which also houses Paramount Network, CMT, VH1, TV Land and Logo. He will also work to develop campaigns that t drive audience,...
- 4/7/2021
- by Brian Steinberg
- Variety Film + TV
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