Social media travel site Hooroo has moved into the above the line phase of its launch with an outdoor and online video component.
Using the tagline “we’re all travellers”, the campaign is aimed at travellers of all stripes, with a manifesto-style TV ad.
The campaign continues the use of the “that place” hashtag and messaging that initial social media seeding activity centred around.
Hooroo head of marketing, Lija Wilson said in a media release: “After four weeks of social seeding, we are moving into phase two of our launch. This phase focuses on expanding on the brand story and emphasising Hooroo’s differentiated approach – to offer inspiration and social discovery as well as the ability to book somewhere to stay.”
Credits
Creative Team:
Digital & Video
Brian Merrifield – Creative Director
Jane Burhop – Copywriter
James Crawley – Art Director
Vincent Leong – Designer
Sam Navin – Copywriter
Rebecca Reigger – Art Director
Print
Jesse McCormack...
Using the tagline “we’re all travellers”, the campaign is aimed at travellers of all stripes, with a manifesto-style TV ad.
The campaign continues the use of the “that place” hashtag and messaging that initial social media seeding activity centred around.
Hooroo head of marketing, Lija Wilson said in a media release: “After four weeks of social seeding, we are moving into phase two of our launch. This phase focuses on expanding on the brand story and emphasising Hooroo’s differentiated approach – to offer inspiration and social discovery as well as the ability to book somewhere to stay.”
Credits
Creative Team:
Digital & Video
Brian Merrifield – Creative Director
Jane Burhop – Copywriter
James Crawley – Art Director
Vincent Leong – Designer
Sam Navin – Copywriter
Rebecca Reigger – Art Director
Jesse McCormack...
- 8/16/2012
- by Cathie McGinn
- Encore Magazine
Chicago – Andrea Arnold might be the best working filmmaker that you haven’t yet heard of. She won an Oscar for her short film “Wasp” and followed that up with the excellent “Red Road” and the even-better “Fish Tank,” a great drama now included in The Criterion Collection and available on Blu-ray and DVD.
Blu-Ray Rating: 4.5/5.0
It’s a sad fact that we live in a movie marketplace where films like “Fish Tank” struggle to find an audience. “Fish Tank” made $375,000 stateside and only about $2 million more internationally. (Then again, both those numbers are double “Red Road.”) “Little Fockers” made almost that much in just its 10th weekend in release. It can be disheartening if one really thinks about it.
Fish Tank was released on Blu-Ray and DVD on February 22nd, 2011
Photo credit: Courtesy of the Criterion Collection
But that’s one of the things I love the most about The Criterion Collection.
Blu-Ray Rating: 4.5/5.0
It’s a sad fact that we live in a movie marketplace where films like “Fish Tank” struggle to find an audience. “Fish Tank” made $375,000 stateside and only about $2 million more internationally. (Then again, both those numbers are double “Red Road.”) “Little Fockers” made almost that much in just its 10th weekend in release. It can be disheartening if one really thinks about it.
Fish Tank was released on Blu-Ray and DVD on February 22nd, 2011
Photo credit: Courtesy of the Criterion Collection
But that’s one of the things I love the most about The Criterion Collection.
- 3/1/2011
- by adam@hollywoodchicago.com (Adam Fendelman)
- HollywoodChicago.com
This is the last of my lists of the best films of 2010, and the hardest to name. Call it the Best Art Films. I can't precisely define an Art Film, but I knew I was seeing one when I saw these. I could also call them Adult Films, if that term hadn't been devalued by the porn industry. These are films based on the close observation of behavior. They are not mechanical constructions of infinitesimal thrills. They depend on intelligence and empathy to be appreciated.
They also require acting of a precision not necessary in many mass entertainments. They require directors with a clear idea of complex purposes. They require subtleties of lighting and sound that create a self-contained world. Most of all, they require sympathy. The directors care for their characters, and ask us to see them as individuals, not genre emblems. That requires us to see ourselves as individual viewers,...
They also require acting of a precision not necessary in many mass entertainments. They require directors with a clear idea of complex purposes. They require subtleties of lighting and sound that create a self-contained world. Most of all, they require sympathy. The directors care for their characters, and ask us to see them as individuals, not genre emblems. That requires us to see ourselves as individual viewers,...
- 2/18/2011
- by Roger Ebert
- blogs.suntimes.com/ebert
Being a teenager. Finding a place in the world for one.s self. Developing a sense of identity. Discovering that the world is not all peaches and cream. Growing up is an eye-opening experience and can prove to be a real bitch. 15-year old Mia Williams learns these lessons the hard way in the indie drama Fish Tank.
Writer and director Andrea Arnold (Red Road) takes the audience into the life of Mia Williams, a teenager living in lower class neighborhood of London with her single mother and little sister. Fish Tank is an intimate, often painfully realistic portrait of a girl trying to find her place in the world.
Mia (Katie Jarvis) is a skinny but tough teen with street smarts and a sharp tongue. She.s not a textbook teenage girl, part tomboy and part rebel. The other girls in the neighbor hood hang together, seething pop culture,...
Writer and director Andrea Arnold (Red Road) takes the audience into the life of Mia Williams, a teenager living in lower class neighborhood of London with her single mother and little sister. Fish Tank is an intimate, often painfully realistic portrait of a girl trying to find her place in the world.
Mia (Katie Jarvis) is a skinny but tough teen with street smarts and a sharp tongue. She.s not a textbook teenage girl, part tomboy and part rebel. The other girls in the neighbor hood hang together, seething pop culture,...
- 3/5/2010
- by Travis
- WeAreMovieGeeks.com
Director: Andrea Arnold Writer: Andrea Arnold Starring: Katie Jarvis, Michael Fassbender As an heir apparent to the British social realist tradition of Ken Loach’s working-class dramas, director Andrea Arnold’s Fish Tank is a painfully bleak portrait of modern life on an Essex estate (which, for us Yanks, is a half-step up from the ghetto) – a steely urban wasteland located somewhere near Tilbury. We never witness the protagonist – an aggressive and jaded 15-year-old named Mia (Katie Jarvis) – attend school (apparently she has been expelled and may be going to boarding school next) and she is rarely out of her life’s uniform of choice: hoodie and sweat pants. Mia resides in a dreary non-descript council flat with her mother – more like a slutty, foul-mouthed and foul-tempered older sister – Joanne (Kierston Wareing) and a potty-mouthed, beer drinking and cigarette smoking prepubescent younger sister – Tyler (Rebecca Griffiths). Together (with no father...
- 3/5/2010
- by Don Simpson
- SmellsLikeScreenSpirit
God forgive anyone who makes the same mistake I did, sloughing off any future coming of age films about a young girl trying to make it out of her broken home in the projects as the "Insert Clever Slur Here" Precious. Fish Tank is a derivative film, in that the mores it explores are universal -- following dreams, coming of age, teen sexuality, poor home lives, hip-hop dancing -- but director Andrea Arnold claps those themes together between her palms, squashing them together as though she were killing a swarm of flies. The result is a harsh and uncomfortable exploration of one teen girl trying to free herself from the tethers of a horrible life. It's as if someone clawed out all the shitty parts of Step Up or Stomp The Yard and crammed in the meatiest bits of Lolita. As an audience member, you feel complicit in every slag shriek,...
- 2/8/2010
- by Brian Prisco
It's tough being a teenage girl. Especially when enduring and hopefully, when you can, enjoying, that breakthrough age of 15. A lot happens when you're 15. Though some girls float through adolescence with a winsome (or conceited) confidence -- soaking in and gaining assurance from their protected status as daddy's little princesses; or benefiting from strong, supportive mothers, those not blessed with such luxuries -- and having two parents like that is a luxury; it shouldn't be, but it is -- find themselves stomping and scraping and screaming through youth with a special kind of Napoleon complex that only female teens and Joe Pesci possess.
Teenage girls, from intelligent young lasses rolling their eyes through AP English to those rampaging their way through baby burlesque episodes of Maury Povich, are constantly enduring life's "Get your shine-box" indignities -- even if they can't properly articulate what those indignities are. They just know they don't like them.
Teenage girls, from intelligent young lasses rolling their eyes through AP English to those rampaging their way through baby burlesque episodes of Maury Povich, are constantly enduring life's "Get your shine-box" indignities -- even if they can't properly articulate what those indignities are. They just know they don't like them.
- 1/21/2010
- by Kim Morgan
- ifc.com
(Michael Fassbender in Fish Tank, above, with Katie Jarvis, and in Hunger, below.)
by Terry Keefe
2009 will likely be remembered by Irish actor Michael Fassbender as the year he truly started to break in the United States. With roles in Band of Brothers, Zack Snyder's 300, and Francois Ozon's Angel, Fassbender has been bubbling under the surface of stardom for a number of years, but now he is really catapulting up the rungs of the studio casting lists. This is partially because of his high-profile role as Lt. Archie Hicox in Inglourious Basterds, directed by Quentin Tarantino, and released to big box office success this summer. But he also threw down the acting gauntlet in a role that far fewer saw him in, but for those who did, it's pretty hard to forget: as Ira prisoner Bobby Sands in Hunger, directed by British artist-turned-filmmaker Steve McQueen. The film centers around...
by Terry Keefe
2009 will likely be remembered by Irish actor Michael Fassbender as the year he truly started to break in the United States. With roles in Band of Brothers, Zack Snyder's 300, and Francois Ozon's Angel, Fassbender has been bubbling under the surface of stardom for a number of years, but now he is really catapulting up the rungs of the studio casting lists. This is partially because of his high-profile role as Lt. Archie Hicox in Inglourious Basterds, directed by Quentin Tarantino, and released to big box office success this summer. But he also threw down the acting gauntlet in a role that far fewer saw him in, but for those who did, it's pretty hard to forget: as Ira prisoner Bobby Sands in Hunger, directed by British artist-turned-filmmaker Steve McQueen. The film centers around...
- 1/15/2010
- by The Hollywood Interview.com
- The Hollywood Interview
The Us trailer for Andrea Arnold directed and written film “Fish Tank,” which was an official selection at the 2009 Cannes Film Festival and the most honored British film last year, has hit the web.
“Fish Tank” synopsys: Everything changes for 15 year old Mia when her mum brings home a new boyfriend.
“Fish Tank” is a coming of age movie set on a rundown English council estate. The characters are filled with equal measures of frustration, anger, longing and alcohol, without means to release the pressure. The decaying situation is played out with a credibility that leaves the audience unsurprised at the outcomes but gripped by the tension. With nowhere to go but down, the mood is deliberately oppressive. The tank is grimy, and breathing underwater almost impossible, but even so we glimpse gold on the scales of these fish.
This is the latest movie
from Arnold, Academy Award-winning British filmmaker...
“Fish Tank” synopsys: Everything changes for 15 year old Mia when her mum brings home a new boyfriend.
“Fish Tank” is a coming of age movie set on a rundown English council estate. The characters are filled with equal measures of frustration, anger, longing and alcohol, without means to release the pressure. The decaying situation is played out with a credibility that leaves the audience unsurprised at the outcomes but gripped by the tension. With nowhere to go but down, the mood is deliberately oppressive. The tank is grimy, and breathing underwater almost impossible, but even so we glimpse gold on the scales of these fish.
This is the latest movie
from Arnold, Academy Award-winning British filmmaker...
- 1/6/2010
- by Allan Ford
- Filmofilia
Dinner for Schmucks
Opens: July 23rd 2010
Cast: Steve Carell, Paul Rudd, Zach Galifianakis, Bruce Greenwood, David Walliams
Director: Jay Roach
Summary: A renowned publisher encourages his friends to invite the most pathetic guests possible for their weekly dinner party. Just as they find the most pathetic man yet, the host is injured and ends up trapped with the man all night long.
Analysis: A remake of director Francis Veber's 1998 César award-winning "Le Diner des cons", 'Schmucks' is one of the highest profile comedies of next year with one of the strongest casts for the genre in recent memory. It also marks the return of "Austin Powers" and "Meet the Parents" helmer Jay Roach who has produced several films in recent years but hasn't directed since 2004's "Meet the Fockers".
The question now lies not in the performers or director but the material itself and whether a Gallic comedy can...
Opens: July 23rd 2010
Cast: Steve Carell, Paul Rudd, Zach Galifianakis, Bruce Greenwood, David Walliams
Director: Jay Roach
Summary: A renowned publisher encourages his friends to invite the most pathetic guests possible for their weekly dinner party. Just as they find the most pathetic man yet, the host is injured and ends up trapped with the man all night long.
Analysis: A remake of director Francis Veber's 1998 César award-winning "Le Diner des cons", 'Schmucks' is one of the highest profile comedies of next year with one of the strongest casts for the genre in recent memory. It also marks the return of "Austin Powers" and "Meet the Parents" helmer Jay Roach who has produced several films in recent years but hasn't directed since 2004's "Meet the Fockers".
The question now lies not in the performers or director but the material itself and whether a Gallic comedy can...
- 12/18/2009
- by Garth Franklin
- Dark Horizons
Dinner for Schmucks
Opens: July 23rd 2010
Cast: Steve Carell, Paul Rudd, Zach Galifianakis, Bruce Greenwood, David Walliams
Director: Jay Roach
Summary: A renowned publisher encourages his friends to invite the most pathetic guests possible for their weekly dinner party. Just as they find the most pathetic man yet, the host is injured and ends up trapped with the man all night long.
Analysis: A remake of director Francis Veber's 1998 César award-winning "Le Diner des cons", 'Schmucks' is one of the highest profile comedies of next year with one of the strongest casts for the genre in recent memory. It also marks the return of "Austin Powers" and "Meet the Parents" helmer Jay Roach who has produced several films in recent years but hasn't directed since 2004's "Meet the Fockers".
The question now lies not in the performers or director but the material itself and whether a Gallic comedy can...
Opens: July 23rd 2010
Cast: Steve Carell, Paul Rudd, Zach Galifianakis, Bruce Greenwood, David Walliams
Director: Jay Roach
Summary: A renowned publisher encourages his friends to invite the most pathetic guests possible for their weekly dinner party. Just as they find the most pathetic man yet, the host is injured and ends up trapped with the man all night long.
Analysis: A remake of director Francis Veber's 1998 César award-winning "Le Diner des cons", 'Schmucks' is one of the highest profile comedies of next year with one of the strongest casts for the genre in recent memory. It also marks the return of "Austin Powers" and "Meet the Parents" helmer Jay Roach who has produced several films in recent years but hasn't directed since 2004's "Meet the Fockers".
The question now lies not in the performers or director but the material itself and whether a Gallic comedy can...
- 12/18/2009
- by Garth Franklin
- Dark Horizons
IFC Films
Reviewed for Arizona Reporter by Harvey Karten
Grade: B
Directed by: Andrea Arnold
Written By: Andrea Arnold
Cast: Katie Jarvis, Michael Fassbender, Kierston Wareing, Rebecca Griffiths, Harry Treadaway, Sydney Mary Nash, Syrus
Screened at: Review 2, NYC, 10/28/09
Opens: January 15, 2010
Forget the generic title .Fish Tank.. Instead, consider this incisive, hard-hitting film to be .Precious: The White Sequel.. The central figure in .Fish Tank. and a similarly-situated youth in Harlem are both from underclass families, both living in semi-squalor, badly treated by adults. Mia (Katie Jarvis) is a 15-year-old like the title character in .Precious.. Mia and Precious were both kicked out their regular high schools, and both have social workers come to their homes to push alternative academies. Both are familiar with hip-hop, live with single mothers, have one pet each (Tennent the dog for Mia, a cat for Mia). Precious is on welfare, Mia is on the dole.
Reviewed for Arizona Reporter by Harvey Karten
Grade: B
Directed by: Andrea Arnold
Written By: Andrea Arnold
Cast: Katie Jarvis, Michael Fassbender, Kierston Wareing, Rebecca Griffiths, Harry Treadaway, Sydney Mary Nash, Syrus
Screened at: Review 2, NYC, 10/28/09
Opens: January 15, 2010
Forget the generic title .Fish Tank.. Instead, consider this incisive, hard-hitting film to be .Precious: The White Sequel.. The central figure in .Fish Tank. and a similarly-situated youth in Harlem are both from underclass families, both living in semi-squalor, badly treated by adults. Mia (Katie Jarvis) is a 15-year-old like the title character in .Precious.. Mia and Precious were both kicked out their regular high schools, and both have social workers come to their homes to push alternative academies. Both are familiar with hip-hop, live with single mothers, have one pet each (Tennent the dog for Mia, a cat for Mia). Precious is on welfare, Mia is on the dole.
- 10/30/2009
- Arizona Reporter
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