New campaign branded The Unmissables.
UK cinema chain Cineworld is today launching its biggest brand campaign in three years. The brand push, titled The Unmissables, has been designed to remind consumers why they should never miss a film at the cinema.
Its purpose is to drive admissions through online bookings on cineworld.com through mycineworld and encourage more consumers to sign up to its Unlimited card membership.
Devised by creative agency Arnold Klp, the campaign aims to reflect the multitude of emotions customers feel in the cinema.
A range of digital and in-cinema communications have been created including a 90-second brand film directed by Christopher Watson-Wood and produced by Amanda Jones, from production company Mad Ruffian.
The campaign will span national press ads, radio, online, social media and in cinema over a year.
Speaking to ScreenDaily, Cineworld’s vp of marketing Justin Skinner said the campaign has been launched ahead of a wave of major new releases...
UK cinema chain Cineworld is today launching its biggest brand campaign in three years. The brand push, titled The Unmissables, has been designed to remind consumers why they should never miss a film at the cinema.
Its purpose is to drive admissions through online bookings on cineworld.com through mycineworld and encourage more consumers to sign up to its Unlimited card membership.
Devised by creative agency Arnold Klp, the campaign aims to reflect the multitude of emotions customers feel in the cinema.
A range of digital and in-cinema communications have been created including a 90-second brand film directed by Christopher Watson-Wood and produced by Amanda Jones, from production company Mad Ruffian.
The campaign will span national press ads, radio, online, social media and in cinema over a year.
Speaking to ScreenDaily, Cineworld’s vp of marketing Justin Skinner said the campaign has been launched ahead of a wave of major new releases...
- 11/7/2014
- by michael.rosser@screendaily.com (Michael Rosser)
- ScreenDaily
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