“12on12,” a new episodic series hosted by nationally syndicated radio personality Elvis Duran, will be on hand for ComplexCon in Long Beach, Calif. this weekend. Among the artists participating in interviews conducted by Duran are Yg, Steve Aoki and Vince Staples, Executive Producer Steven Levine confirms.
The concept of the Cutting Edge Group’s “12on 12” centers around the musical DNA of an act, with Duran exploring the genesis of a musician’s evolution through the examination of twelve songs that mean the most to them. The show will create a musical road map with each song — from the first time an artist heard a song, their first concert, a song that inspired them or something that they sang with their parents — as Duran weaves a tale throughout the interview. Each show will also feature surprise guests, performances and interactions with each act – Demi Lovato, Nick Jonas, Sam Smith, Logic, Niall Horan...
The concept of the Cutting Edge Group’s “12on 12” centers around the musical DNA of an act, with Duran exploring the genesis of a musician’s evolution through the examination of twelve songs that mean the most to them. The show will create a musical road map with each song — from the first time an artist heard a song, their first concert, a song that inspired them or something that they sang with their parents — as Duran weaves a tale throughout the interview. Each show will also feature surprise guests, performances and interactions with each act – Demi Lovato, Nick Jonas, Sam Smith, Logic, Niall Horan...
- 10/31/2018
- by Michele Amabile Angermiller
- Variety Film + TV
Elvis Duran Group media strategist Steven Levine is making the leap to the West Coast, where he will serve as an executive producer and talent coordinator for the Cutting Edge Group’s new episodic, hour-long TV show format based on the 12on12 music brand. Duran, the syndicated iHeartRadio personality, will host the show. Levine has been working with Duran, who broadcasts out of New York’s Z-100, since 2011.
The concept of 12on12 is an exciting new take on exploring the musical DNA of a celebrity act, with Duran highlighting the genesis of a musician’s evolution through examination of twelve songs that mean the most to them. The show will feature surprise guests, performances and interactions with each act – Demi Lovato, Nick Jonas, Sam Smith, Logic, Niall Horan and Fall Out Boy are already in the mix — presented along with a vinyl record of “twelve seminal songs” complete with customized artwork.
The concept of 12on12 is an exciting new take on exploring the musical DNA of a celebrity act, with Duran highlighting the genesis of a musician’s evolution through examination of twelve songs that mean the most to them. The show will feature surprise guests, performances and interactions with each act – Demi Lovato, Nick Jonas, Sam Smith, Logic, Niall Horan and Fall Out Boy are already in the mix — presented along with a vinyl record of “twelve seminal songs” complete with customized artwork.
- 4/9/2018
- by Michele Amabile Angermiller
- Variety Film + TV
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