A team of agencies led by Hollywood shop Range Media Partners is stepping up to the plate to make the New York Mets relevant to younger, diverse audiences.
Steve and Alexandra Cohen, who purchased the team last year in a deal valued at $2.4 billion, made the move to bring their “progressive vision for the organization to life as it intersects with popular culture and innovative digital technologies,” an announcement said.
Range is working with agencies 4Front and Base Design to update the Mets brand identity – which may include visuals surrounding the team, outdoor advertising and digital presence. The marketing reboot will also aim to make the Mets’ home turf, Citi Field, not only as a sports destination, but a hub for culture and entertainment.
“We have an enormous opportunity in front of us — to both excite existing fans and entice new ones with the additional expertise and resources of Range,...
Steve and Alexandra Cohen, who purchased the team last year in a deal valued at $2.4 billion, made the move to bring their “progressive vision for the organization to life as it intersects with popular culture and innovative digital technologies,” an announcement said.
Range is working with agencies 4Front and Base Design to update the Mets brand identity – which may include visuals surrounding the team, outdoor advertising and digital presence. The marketing reboot will also aim to make the Mets’ home turf, Citi Field, not only as a sports destination, but a hub for culture and entertainment.
“We have an enormous opportunity in front of us — to both excite existing fans and entice new ones with the additional expertise and resources of Range,...
- 9/28/2021
- by Matt Donnelly
- Variety Film + TV
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