A Marshmello helmet — a white, identity-concealing bucket hat that’s become the DJ’s signature style — was the best-selling Halloween costume at Spirit Halloween Stores last year. On Marshmello’s YouTube, 40% of the audience is under the age of 13.
The DJ owes much of his wild popularity with children to the strategic vision of his business team, led by manager Moe Shalizi and The Shalizi Group COO Krista Carnegie. The group is now expanding the demographic to an even younger set: toddlers. On Friday, July 10th, at midnight, it debuted Mellodees,...
The DJ owes much of his wild popularity with children to the strategic vision of his business team, led by manager Moe Shalizi and The Shalizi Group COO Krista Carnegie. The group is now expanding the demographic to an even younger set: toddlers. On Friday, July 10th, at midnight, it debuted Mellodees,...
- 7/10/2020
- by Samantha Hissong
- Rollingstone.com
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