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Mattel is one of the companies that makes a big footprint at San Diego Comic-Con, especially for its vaunted exclusive collectibles. This year, however, the company is marking its first in-person appearance since 2019 with an agenda that features a slew of big-name panels, signings and giveaways. Among the festivities will be a Hall H panel celebrating the 40th anniversary of Masters of the Universe, appearances by WWE Superstars and toy designers.
Collectors, however, needn’t worry. Exclusives are very much still part of the itinerary. In fact, Mattel will reveal a dozen exclusives, coming via its Mattel Creations label, during what it is billing as “12 Days of Fandom. Mattel will offer drops that harken to iconic and classic properties as the company, in its own words, “opens up the vault.” That begins July 11 and will lead to a 288-hour sale of the 2022 lineup.
Mattel is one of the companies that makes a big footprint at San Diego Comic-Con, especially for its vaunted exclusive collectibles. This year, however, the company is marking its first in-person appearance since 2019 with an agenda that features a slew of big-name panels, signings and giveaways. Among the festivities will be a Hall H panel celebrating the 40th anniversary of Masters of the Universe, appearances by WWE Superstars and toy designers.
Collectors, however, needn’t worry. Exclusives are very much still part of the itinerary. In fact, Mattel will reveal a dozen exclusives, coming via its Mattel Creations label, during what it is billing as “12 Days of Fandom. Mattel will offer drops that harken to iconic and classic properties as the company, in its own words, “opens up the vault.” That begins July 11 and will lead to a 288-hour sale of the 2022 lineup.
- 7/7/2022
- by Borys Kit
- The Hollywood Reporter - Movie News
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