Palm Nft Studio, whose founding partners include film producer and owner of Heyday Films, David Heyman, and the founder of leading art house publisher Heni Group, has named Straith Schreder to the new role of executive creative director.
Schreder previously held the same title at Vice Media, based in Los Angeles. She’ll report to chief content officer Matt Mason and oversee creative output at Palm Nft Studio focused on developing projects with artists, IP owners, Nft marketplaces and content platforms running on Palm.
Palm belongs to a fast expanding, sometimes confusing Nft ecosystem set up to create and sell so-called “non-fungible tokens” — unique digital works based on underlying IP or art, using blockchain technology. Initial projects launching on Palm include Damien Hirst’s The Currency and Candy Digital’s collectible program with Major League Baseball.
“The blockchain is an artistic medium with massive potential,...
Schreder previously held the same title at Vice Media, based in Los Angeles. She’ll report to chief content officer Matt Mason and oversee creative output at Palm Nft Studio focused on developing projects with artists, IP owners, Nft marketplaces and content platforms running on Palm.
Palm belongs to a fast expanding, sometimes confusing Nft ecosystem set up to create and sell so-called “non-fungible tokens” — unique digital works based on underlying IP or art, using blockchain technology. Initial projects launching on Palm include Damien Hirst’s The Currency and Candy Digital’s collectible program with Major League Baseball.
“The blockchain is an artistic medium with massive potential,...
- 6/22/2021
- by Jill Goldsmith
- Deadline Film + TV
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