Exclusive: Last month, it emerged Paramount Global vet Georgia Arnold was exiting after nearly three decades, and we’ve now learned her departure has sparked a global restructure of the company’s Social Impact unit.
In an internal memo seen by Deadline, Paramount told staff it remains “committed to driving positive change around the world through its content, people, and platforms” following the exit of Arnold, whose work on promoting social change through film, TV and digital platforms is known throughout the company.
Crystal Barnes, EVP, Social Impact & Environmental Social and Governance (Esg), will effectively succeed her at the top of a restructured Paramount global impact division, alongside EVP and Head of Communications for Paramount International Markets Janice Gatti, has expanded her remit to include oversight of the unit outside the U.S.
Brad Archer-Haynes also takes a key role. Arnold was both Senior Vice President of Social Responsibility and...
In an internal memo seen by Deadline, Paramount told staff it remains “committed to driving positive change around the world through its content, people, and platforms” following the exit of Arnold, whose work on promoting social change through film, TV and digital platforms is known throughout the company.
Crystal Barnes, EVP, Social Impact & Environmental Social and Governance (Esg), will effectively succeed her at the top of a restructured Paramount global impact division, alongside EVP and Head of Communications for Paramount International Markets Janice Gatti, has expanded her remit to include oversight of the unit outside the U.S.
Brad Archer-Haynes also takes a key role. Arnold was both Senior Vice President of Social Responsibility and...
- 10/25/2023
- by Jesse Whittock
- Deadline Film + TV
Paramount Global is rolling out a new diversity reporting platform that has the potential to fill in major gaps in metrics on its television productions for everyone from writers and directors to wardrobe stylists and stunt workers.
On the corporate side, Paramount has already been publishing diversity data for its full-time employees — but productions, which typically include workers hired by third-party companies, lacked a universal system to access and analyze those same metrics and proved more challenging.
So Paramount created its own platform using Salesforce’s low-code developer tools, which is designed so that other media companies (and businesses in other industries) can also use it. The dashboard tracks diversity statistics of production suppliers — which also include production assistants, makeup artists, vendors, contractors and extras — across its brands in furtherance of its Content for Change initiative. The information is collected on a voluntary basis in connection with payroll, and the...
On the corporate side, Paramount has already been publishing diversity data for its full-time employees — but productions, which typically include workers hired by third-party companies, lacked a universal system to access and analyze those same metrics and proved more challenging.
So Paramount created its own platform using Salesforce’s low-code developer tools, which is designed so that other media companies (and businesses in other industries) can also use it. The dashboard tracks diversity statistics of production suppliers — which also include production assistants, makeup artists, vendors, contractors and extras — across its brands in furtherance of its Content for Change initiative. The information is collected on a voluntary basis in connection with payroll, and the...
- 4/26/2023
- by Ashley Cullins
- The Hollywood Reporter - Movie News
As part of their Content for Change initiative, Showtime and Paramount Global have donated 300,000 to North Community High School, home of the student football team featured in the new Peter Berg-directed docuseries “Boys in Blue.”
The four-part docuseries “Boys and Blue” sets a spotlight on North Community High and the players on its predominately Black football team during the 2021 season, a year after the Minneapolis police killing of George Floyd. With Floyd’s racially-charged murder on their minds, the students try to balance their goal of winning a state championship while searching for common ground with their coaching and mentor staff, which is made up of members of the Minneapolis Police Department.
Through Content for Change, which aims to break down narratives and structural racism, Showtime partnered with Paramount Global to donate 300,000 to the high school, establishing a multi-year scholarship program.
Also Read:
How Demand for ‘Yellowstone’ Creator Taylor Sheridan...
The four-part docuseries “Boys and Blue” sets a spotlight on North Community High and the players on its predominately Black football team during the 2021 season, a year after the Minneapolis police killing of George Floyd. With Floyd’s racially-charged murder on their minds, the students try to balance their goal of winning a state championship while searching for common ground with their coaching and mentor staff, which is made up of members of the Minneapolis Police Department.
Through Content for Change, which aims to break down narratives and structural racism, Showtime partnered with Paramount Global to donate 300,000 to the high school, establishing a multi-year scholarship program.
Also Read:
How Demand for ‘Yellowstone’ Creator Taylor Sheridan...
- 1/25/2023
- by Raquel "Rocky" Harris
- The Wrap
ViacomCBS chief marketing and communications officer Julia Phelps announced new additions to her senior leadership team on Friday. Justin Dini has been promoted to head of communications, while Josh Line has been hired in the newly created role of chief brand officer at the company. Both will start in their new roles immediately.
Dini’s previous role was senior vice president of communications. In his new role, he will serve as the chief media spokesperson for ViacomCBS, leading strategic communications efforts across the business to ensure that media and other key stakeholders understand its strategy.
Line joins the team after a previous tenure at Viacom’s Comedy Central, Paramount Network and TV Land. His responsibilities will include overseeing the company’s marketing strategy across its brand portfolio and audiences. Bradley Archer-Haynes will report to Line as senior vice president of corporate marketing, and his responsibilities will include driving cross-company trade marketing efforts.
Dini’s previous role was senior vice president of communications. In his new role, he will serve as the chief media spokesperson for ViacomCBS, leading strategic communications efforts across the business to ensure that media and other key stakeholders understand its strategy.
Line joins the team after a previous tenure at Viacom’s Comedy Central, Paramount Network and TV Land. His responsibilities will include overseeing the company’s marketing strategy across its brand portfolio and audiences. Bradley Archer-Haynes will report to Line as senior vice president of corporate marketing, and his responsibilities will include driving cross-company trade marketing efforts.
- 2/28/2020
- by Margeaux Sippell
- The Wrap
ViacomCBS has named Comedy Central veteran Josh Line to serve as executive VP and chief brand officer for the newly enlarged company.
Line will oversee all marketing strategies for the company with an emphasis on synergy efforts across a collection of brands that range from MTV, Nickelodeon, Bet and Comedy Central to Paramount Pictures, CBS and Simon & Schuster. He was most recently head of marketing and digital for Comedy Central, TV Land and Paramount Network.
Justin Dini, ViacomCBS’ exec VP of corporate communications, will expand his role to become head of communications and chief spokesman for the company. Dini joined ViacomCBS in July 2017 as senior VP of corporate communications, after representing ViacomCBS parent company National Amusements during his tenure at Brunswick Group. Dini and Line report to Julia Phelps, ViacomCBS’ chief communications and marketing officer.
Line and Dini’s expanded roles come as ViacomCBS has made other changes in Phelps’ unit.
Line will oversee all marketing strategies for the company with an emphasis on synergy efforts across a collection of brands that range from MTV, Nickelodeon, Bet and Comedy Central to Paramount Pictures, CBS and Simon & Schuster. He was most recently head of marketing and digital for Comedy Central, TV Land and Paramount Network.
Justin Dini, ViacomCBS’ exec VP of corporate communications, will expand his role to become head of communications and chief spokesman for the company. Dini joined ViacomCBS in July 2017 as senior VP of corporate communications, after representing ViacomCBS parent company National Amusements during his tenure at Brunswick Group. Dini and Line report to Julia Phelps, ViacomCBS’ chief communications and marketing officer.
Line and Dini’s expanded roles come as ViacomCBS has made other changes in Phelps’ unit.
- 2/28/2020
- by Variety Staff
- Variety Film + TV
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