“American Sniper” is nearing the $250 million mark after picking up $31.8 million to set a new Super Bowl weekend record.
The previous high-water mark for football’s big weekend was “Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour,” which nabbed $31.2 million when it premiered in 2008.
If it continues on this torrid clip, Clint Eastwood’s biopic of Navy Seal Chris Kyle could challenge “The Hunger Games: Mockingjay – Part 1″ as the highest-grossing 2014 release and will pass “The Matrix Reloaded” to become the second-biggest R-rated release in history. It has earned $248.9 million — an unbelievable result for an adult drama about such hard-hitting topics as war and its psychological effects.
“These are superhero movie numbers,” said Paul Dergarabedian, senior media analyst at Rentrak. “People are hearing about this movie, talking about it and I imagine it’s leading them to see it multiple times to get to these type of numbers.
The previous high-water mark for football’s big weekend was “Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour,” which nabbed $31.2 million when it premiered in 2008.
If it continues on this torrid clip, Clint Eastwood’s biopic of Navy Seal Chris Kyle could challenge “The Hunger Games: Mockingjay – Part 1″ as the highest-grossing 2014 release and will pass “The Matrix Reloaded” to become the second-biggest R-rated release in history. It has earned $248.9 million — an unbelievable result for an adult drama about such hard-hitting topics as war and its psychological effects.
“These are superhero movie numbers,” said Paul Dergarabedian, senior media analyst at Rentrak. “People are hearing about this movie, talking about it and I imagine it’s leading them to see it multiple times to get to these type of numbers.
- 2/1/2015
- by Brent Lang
- Variety - Film News
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