“It Follows” is on pace to be the top-grossing film in Radius-twc’s history after the low-budget horror film pulled in $4 million in its first weekend of wide release.
That was a strong enough showing to crack the weekend top five, despite heavy competition from the likes of “Get Hard,” “Home” and “Insurgent.” Credit critics with lifting this one out of the arthouse and into the mainstream. The creepy story of a young girl who experiences a supernatural stalker after a bizarre sexual experience currently enjoys a 95% “fresh” rating on Rotten Tomatoes, a rare feat given that horror is one of the most critically derided genres.
“When you know you’ve got something big, you’ve got to get it out there,” said Paul Dergarabedian, senior media analyst at Rentrak. “They’re building an audience the same way that you would with an indie platform release. They’ve got terrific buzz,...
That was a strong enough showing to crack the weekend top five, despite heavy competition from the likes of “Get Hard,” “Home” and “Insurgent.” Credit critics with lifting this one out of the arthouse and into the mainstream. The creepy story of a young girl who experiences a supernatural stalker after a bizarre sexual experience currently enjoys a 95% “fresh” rating on Rotten Tomatoes, a rare feat given that horror is one of the most critically derided genres.
“When you know you’ve got something big, you’ve got to get it out there,” said Paul Dergarabedian, senior media analyst at Rentrak. “They’re building an audience the same way that you would with an indie platform release. They’ve got terrific buzz,...
- 3/29/2015
- by Brent Lang
- Variety - Film News
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