Tom Cruise has been welcomed back to the nation’s multiplexes, with “Mission: Impossible — Rogue Nation” heading for a U.S. opening weekend that could top $50 million, according to early estimates Friday.
That could be four times as much as that for the rebooted “Vacation,” which is underperforming with a projected Friday-Sunday total of $12.5 million and a disappointing five-day cume ar0und $19 million.
“Mission: Impossible — Rogue Nation” is dominating Friday business, with a first-day total of at least $20 million at 3,956 locations. That figure includes $4 million from Thursday-night preview showings.
Paramount’s fifth entry in the “Mission: Impossible” franchise has launched amid a marketing campaign with Cruise — one of the best promoters in the business — hitting the circuit to discuss the film and its eye-popping stunts, such as his clinging to the side of an Airbus A400 plane during takeoff.
The studio has been cautious in its guidance for the action-adventure,...
That could be four times as much as that for the rebooted “Vacation,” which is underperforming with a projected Friday-Sunday total of $12.5 million and a disappointing five-day cume ar0und $19 million.
“Mission: Impossible — Rogue Nation” is dominating Friday business, with a first-day total of at least $20 million at 3,956 locations. That figure includes $4 million from Thursday-night preview showings.
Paramount’s fifth entry in the “Mission: Impossible” franchise has launched amid a marketing campaign with Cruise — one of the best promoters in the business — hitting the circuit to discuss the film and its eye-popping stunts, such as his clinging to the side of an Airbus A400 plane during takeoff.
The studio has been cautious in its guidance for the action-adventure,...
- 7/31/2015
- by Dave McNary
- Variety - Film News
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