Chicago Sun-Times, kTuesday, July 24, 1962, p. 38, c. 1:
KUP'S COLUMN
Edward Bernays, dean of the public relations profession, revealed during his visit that he handled the publicity for the original "Cleopatra" movie, made in 1917 and starring Theda Bara. "Our only problem," recalled Bernays, " was getting our ads placed in newspapers--they were too sexy."
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