IT'S BIGGER THAN MY BEAK! MIGHTIER THAN MARTHA'S MOUTH! (print ad - Lubbock Morning Avalanche - Palace Theatre - Lubbock, Texas - March 4, 1938 - all caps)
Big in LAUGHS!...Big in RHYTHM! Big in ROMANCE!...It's the biggest BIG BROADCAST of them all! (Print Ad-Utica Observer-Dispatch, ((Utica,NY)) 17 February 1938)
IT'S THE BIGGEST "BIG BROADCAST" OF THEM ALL! (Print Ad-Philadelphia Inquirer, ((Philadelphia, Penna.)) 15 February 1938)