When "Fiesta" played in Tampa, more local Latinos went to see Montalban than the film or anyone else in it! This was because Montalban was a well known star from the many Mexican movies that played locally.
However, in Mexico he was a serious actor while in Hollywood he was a "latin lover". In his first years more time was spent making him into a musical star than giving him time to display his acting talent.(He had to loose his hair to be taken seriously!) The movie was a vehicle for Esther Williams sans swimming pool (except for one brief scene) but it was Montalban and Cherrise's dancing that made it a hit. This was odd because Montalban was never in musicals in his native country. He sang -well he carried a tune- but actually danced quite well in order to creditably partner Cherrise and later on Anne Miller.
The one dramatic scene -in which Montalban who wants to be a composer and not follow his father's footsteps in the arena - that shows off Montalban's acting. He is in a wayside saloon and on the radio he hears his composition...actually Aaron Copelands "Fantasia Mexicna"..and goes to a piano and interprets with passion, vigor and sensitivity his composition.
An entertaining film and a great vehicle to feature Montalban. Too bad that his early cinematic years did not allow him to display his serious acting ability. Oh well, "That's Hollywood"...Ay Caramba!