In 1969, Taylor Mead complained to his friend artist Wynn Chamberlain that Andy Warhol had never
paid him for any of the work he had done for him and Wynn said he would make a film especially for
Taylor. Inspired by the banality of 1960's television, Chamberlain wrote and directed Brand X, an 87
minute series of faux television shows spoofing the politics and mass media of the day, complete with
commercials for Sex, Sweat, Computer Dating and Peanut Butter. BRAND X follows Taylor Mead through
a day in a wacky television studio as he portrays an exercise guru, a talk show host, a veteran returning
from the American Civil War, a hospital patient in a soap opera, the President of the United States and a
televangelist giving the Nightly Sermon. BRAND X satirizes President Nixon, the Vietnam War, sex, drugs,
computers, money and race relations.