Univision is rebranding its Univision Deportes network as Tudn, but it will still deliver a heavy dose of soccer and other sports.
Pronounced “tu-de-ene” (or “my sports network” in English), the sports network plays heavily into the overall programming offerings of the privately held Hispanic media company. Univision unveiled the Tudn shift as well as its 2019-20 programming lineup during a press event in New York.
In recent years, the company had veered outside its traditional lane under former CEO Randy Falco, courting English-speaking media consumers though websites like Gawker and the Fusion cable and digital brand. Since current CEO Vince Sadusky took over last spring, he has refocused the company’s efforts on Hispanic audiences.
That core constituency numbers about 62 million in the U.S., Sadusky said. Among that cohort, the Univision brand as “more powerful and relevant than ever,” he added.
Almost 90% of Univision viewing is live, which...
Pronounced “tu-de-ene” (or “my sports network” in English), the sports network plays heavily into the overall programming offerings of the privately held Hispanic media company. Univision unveiled the Tudn shift as well as its 2019-20 programming lineup during a press event in New York.
In recent years, the company had veered outside its traditional lane under former CEO Randy Falco, courting English-speaking media consumers though websites like Gawker and the Fusion cable and digital brand. Since current CEO Vince Sadusky took over last spring, he has refocused the company’s efforts on Hispanic audiences.
That core constituency numbers about 62 million in the U.S., Sadusky said. Among that cohort, the Univision brand as “more powerful and relevant than ever,” he added.
Almost 90% of Univision viewing is live, which...
- 5/7/2019
- by Dade Hayes
- Deadline Film + TV
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