One of the central characters in Mr. Magorium's Wonder Emporium longs to achieve the "sparkle" that shows she's inspired and expressing her highest potential. The film, presumably, aims for that same glow. But for all its playful touches and neat-o nostalgia for nondigital entertainment, the whimsy feels forced.
In the director's chair for the first time, Zach Helm juggles some of the same themes he... Read the full review and more at hollywoodreporter.com.
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