"WKRP in Cincinnati" Up and Down the Dial (TV Episode 1982) Poster

Carol Bruce: Lillian Carlson

Quotes 

  • Lillian Carlson : Profit and loss are merely theoretical terms in a diversified conglomerate like Carlson Industries. It's not the plus and minus, Mr. Fever, it's the plus and plus, if... the minuses are played correctly. You don't understand, and I don't expect you to...

    Dr. Johnny Fever : [interrupting]  No. No, I understand. Believe me, this is so deeply warped even I get it. 'KRP is not supposed to make money! That's the deal. We're set up to lose, but we didn't! And that's why you're changing the format, so that you can lose money for two more years.

    Lillian Carlson : Good night.

    [the door bell rings as Johnny continues to speak to Mother Carlson] 

    Dr. Johnny Fever : You are telling your own son that you want him to be the General Manager of the number one station in the market, and you'd be happier if it was sixteenth. How do you think he'd feel if he knew?

    Hirsch : [suddenly appearing in the hallway as the doorbell continues to ring]  A very interesting turn, don't you think?

  • Lillian Carlson : [reading to Andy the recommendations of a report prepared by a programming consultant she has hired]  "WKRP's Top 40 audience is at its peak. The sound quality of the AM signal cannot compete with FM stations. If WKRP is to remain profitable in the long run, we recommend changing to a non-music format: all news."

    Andy Travis : [with a stunned look on his face]  All news? But, I, I... I don't know the first thing about programming an all news station.

    Lillian Carlson : That's why I hired Mr. Von Sanker.

  • Lillian Carlson : [after her lengthy conversation with Andy about her decision to change to an all news format]  Are you through?

    Andy Travis : Well, you tell me.

See also

Release Dates | Official Sites | Company Credits | Filming & Production | Technical Specs


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