- Moopheus: Psst! Leo!
- Leo: Who are you? And how did you know my name?
- Moopheus: I am Moopheus. And I know a lot about you.
- Moopheus: Have you heard of the meatrix?
- Leo: The meatrix?
- Moopheus: Do you want to know what it is?
- Leo: Okay!
- Moopheus: The meatrix is all around you, Leo. It is the story we tell ourselves about where our meat and animals products come from. This family farm is a fantasy. Take the blue pill and stay in the fantasy. Take the red pill, and I'll show you the truth.
- Moopheus: Welcome to the real world.
- Leo: Eww! What's the smell?
- Moopheus: Twelve million pounds of excrement. This pollutes the air and ground water. That's why communities near factory farms often suffer from high levels of related sicknesses.
- Leo: Well, it smells like sh...
- Moopheus: Shhh!