A version of this article was first published by Mobile Marketing Magazine. Casey is the founder of freshfluff.com, a site that promotes “smart, strategic PR and social media counsel and tactics.” "I’m going to stick it in the iTunes store and hope for the best!” That may sound familiar to mobile app developers, but the quote actually comes from independent filmmaker Mark von Sternberg. This was before a marketing strategy had been implemented for his film “Love Simple” but after it had already run the festival circuit and received no distribution offers. It wasn’t until he partnered with two lupus organizations for cause-marketing programs (his film’s lead character is a lupus survivor) and developed a comprehensive media outreach program with a review strategy involving bloggers that the film gained an audience and an international distribution deal. “I got lucky,” von Sternberg says now....
- 6/22/2012
- by John Casey
- Indiewire
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