This Coca-Cola James Bond tie-in television commercial for 'Skyfall' (2012) filmed in Prague in the Czech Republic where 'Casino Royale' (2006) had filmed around six years earlier.
Darren Goldney, then Coca-Cola Enterprises sales and customer director, said: "'Skyfall' is one of this year's most anticipated film releases, and we are very excited to continue our relationship with the world's favourite movie franchise."
Zoe Howorth, then Marketing Director for Coca-Cola in Great Britain, said in 2012: "'Skyfall' is without a doubt one of this year's most anticipated film releases, and we are very excited to be a part of it, and to continue our relationship with the world's favourite movie franchise. James Bond is a global cultural icon who consistently takes action to create what's possible, making this the perfect partnership for Coca-Cola Zero."
With the 'Skyfall' Coca-Cola campaign launched on the 28th September 2012, official publicity stated that "this all-action ad guarantees to thrill, with the hero striving to reach his goal, refreshed by the great taste and zero sugar combination of Coca-Cola Zero." The announcement continued the successful partnership between Coke and the official James Bond film franchise, which had begun about four years earlier in 2008, through the brand's association with 'Quantum of Solace' (2008)
The Coca-Cola Company on 12th September 2012 announced the next stage in its exciting partnership between its Coca-Cola Zero brand and the official James Bond film franchise. This was for, 'Skyfall', the highly anticipated 23rd instalment of the James Bond series, which debuted in the UK on 26th October 2012. To showcase the association, an original and impactful television commercial was launched, with the official publicity declaring that it was "set to leave viewers on the edge of their seats."