John Cleese later played Q in the James Bond feature film 'Die Another Day' (2002) and its associated Heineken 'Die Another Day' tie-in Television Commercial (2002) (V).
The opening title card of this James Bond parody television commercial states: "A Very Public Service Message".
This James Bond spoof television commercial was released exclusively in the USA on home video releases for 'Licence to Kill' (1989)
According to the 8th December 1989 edition of the LA Times (Los Angeles Times), they reported, John Cleese "will be seen in "Gratuitous Violence," a 90-second Schweppes promo that will precede the home-video version of the James Bond film 'Licence to Kill' [1989]".