Neil Boyd, then global brand director of John Dewar and Sons, said: "Dewar's is thrilled to be associated with Sir Sean Connery. He maintains his independent character, has matured into one of the most highly-valued and admired men in the world, and of course proudly touts his Scottish heritage."
The brand of Dewar's scotch whiskey being promoted in this advert was Dewar's Special Reserve 12.
Sean Connery also has appeared in an other television commercial where he appears younger, for Citroen, where he is seen de-ageing progressively throughout the advert.
Footage of the younger Sean Connery appearing in the advert is taken from his appearance in the Alfred Hitchcock film 'Marnie' (1964). As such, this commercial was made and first released in the 40th Anniversary year of the movie which was 2004.
The first scotch whisky that Scotland born Scot Sean Connery promoted.