YouTube is getting out of the business of originals: The Google-owned video giant said it is winding down its original productions team after more than six years.
Earlier, news broke that Susanne Daniels, YouTube’s global head of original content, will leave the company in March. Going forward, YouTube will only be funding programs that are part of its Black Voices and YouTube Kids funds, chief business officer Robert Kyncl announced Tuesday.
Citing the growth of YouTube’s Partner Program for ad-revenue sharing — which now tops 2 million participants — Kyncl said “now our investments can make a greater impact on even more creators when applied towards other initiatives.”
“We will honor our commitment for already contracted shows in progress and creators who are involved with those shows should expect to hear from us directly in the coming days,” Kyncl wrote in the message posted to Twitter.
When it first started out in originals,...
Earlier, news broke that Susanne Daniels, YouTube’s global head of original content, will leave the company in March. Going forward, YouTube will only be funding programs that are part of its Black Voices and YouTube Kids funds, chief business officer Robert Kyncl announced Tuesday.
Citing the growth of YouTube’s Partner Program for ad-revenue sharing — which now tops 2 million participants — Kyncl said “now our investments can make a greater impact on even more creators when applied towards other initiatives.”
“We will honor our commitment for already contracted shows in progress and creators who are involved with those shows should expect to hear from us directly in the coming days,” Kyncl wrote in the message posted to Twitter.
When it first started out in originals,...
- 1/18/2022
- by Todd Spangler
- Variety Film + TV
Susanne Daniels is exiting YouTube after nearly seven years at the Google-owned global video-sharing company. The YouTube global head of original content will depart in March.
The veteran exec, whose career has included president roles at The WB, Lifetime and MTV, helped oversee YouTube’s dive into originals in 2015, developing premium series “Cobra Kai,” which early on was a key player for the YouTube Red service (later rebranded as YouTube Premium).
“YouTube’s the biggest and best video platform in the world and what an exciting and tremendous experience I’ve had working to create meaningful programming for global users of all ages and backgrounds,” Daniels said. “I’m so proud that our Yto content could contribute to the ongoing growth and success of this remarkable platform, and I look forward to new adventures ahead.”
YouTube moved away from scripted and subscription-based original content in 2018, and eventually its scripted...
The veteran exec, whose career has included president roles at The WB, Lifetime and MTV, helped oversee YouTube’s dive into originals in 2015, developing premium series “Cobra Kai,” which early on was a key player for the YouTube Red service (later rebranded as YouTube Premium).
“YouTube’s the biggest and best video platform in the world and what an exciting and tremendous experience I’ve had working to create meaningful programming for global users of all ages and backgrounds,” Daniels said. “I’m so proud that our Yto content could contribute to the ongoing growth and success of this remarkable platform, and I look forward to new adventures ahead.”
YouTube moved away from scripted and subscription-based original content in 2018, and eventually its scripted...
- 1/18/2022
- by Michael Schneider
- Variety Film + TV
YouTube Global Head of Original Content Susanne Daniels has resigned after over six years, during which she built the original content division of the company. YouTube Originals is coming off Q4 2021 as its most-watched quarter ever with 1.3 billion views.
Daniels, a respected veteran TV executive, joined YouTube Originals in 2015 when the video-sharing giant had announced the launch of a premium subscription tier with high-end original scripted programming. She developed and launched such series as Cobra Kai, which set YouTube viewership records before moving to Netflix and earning Emmy nomination for Outstanding Comedy Series, Step-Up (now on Starz), On Becoming A God In Central Florida (moved to Showtime) Wayne (available on Prime Video) and Impulse from Doug Liman.
In 2018, the Google-owned streamer pivoted away from scripted and SVOD to focus to their core unscripted content under the existing AVOD model. Daniels, who had started her career in unscripted at NBC decades ago,...
Daniels, a respected veteran TV executive, joined YouTube Originals in 2015 when the video-sharing giant had announced the launch of a premium subscription tier with high-end original scripted programming. She developed and launched such series as Cobra Kai, which set YouTube viewership records before moving to Netflix and earning Emmy nomination for Outstanding Comedy Series, Step-Up (now on Starz), On Becoming A God In Central Florida (moved to Showtime) Wayne (available on Prime Video) and Impulse from Doug Liman.
In 2018, the Google-owned streamer pivoted away from scripted and SVOD to focus to their core unscripted content under the existing AVOD model. Daniels, who had started her career in unscripted at NBC decades ago,...
- 1/18/2022
- by Nellie Andreeva
- Deadline Film + TV
Abu Dhabi and Dubai have made huge strides in attracting foreign film and TV productions to the United Arab Emirates as part of an ongoing effort by the federation of states on the Persian Gulf to diversify from their oil-based economy.
They have come a long way since 2006 when Matt Damon and George Clooney-starrer “Syriana” marked the first major Hollywood film shot in the Dubai desert, followed by “The Kingdom,” which brought Jamie Foxx and Jennifer Garner to Abu Dhabi in 2007. In 2011, UAE aficionado Tom Cruise personally pulled off the stunt of gliding down Dubai’s 163-floor Burj Khalifa, the world’s tallest skyscraper, in “Mission Impossible: Ghost Protocol.”
Besides Hollywood, Bollywood in more recent years has become a major customer with an increasing number of Indian blockbusters choosing to shoot in the UAE, which is turning out to be a really good fit.
Case in point is big-budget action thriller “Vikram Vedha,...
They have come a long way since 2006 when Matt Damon and George Clooney-starrer “Syriana” marked the first major Hollywood film shot in the Dubai desert, followed by “The Kingdom,” which brought Jamie Foxx and Jennifer Garner to Abu Dhabi in 2007. In 2011, UAE aficionado Tom Cruise personally pulled off the stunt of gliding down Dubai’s 163-floor Burj Khalifa, the world’s tallest skyscraper, in “Mission Impossible: Ghost Protocol.”
Besides Hollywood, Bollywood in more recent years has become a major customer with an increasing number of Indian blockbusters choosing to shoot in the UAE, which is turning out to be a really good fit.
Case in point is big-budget action thriller “Vikram Vedha,...
- 12/20/2021
- by Nick Vivarelli
- Variety Film + TV
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