Positively 4th Street began as a challenge, with defined parameters such as; a film under three minutes, non-union cast, specified music and a rating of PG-13, all to be completed in six days. With the assigned log line of, "A defeat disguised as a victory", director Shauna McClure was inspired to create a fast paced, thrill ride about a successful heist gone bad.
The title of the film came from the title of a Bob Dylan song of which one of the lead characters quotes from in the film.
Conceptualized, written and produced in less than 6 days. The director (Shauna McClure) was selected as one of the top 50 directors out of 12,000 in the On the Lot 2007 television series. Positively 4th Street was her first challenge film under the time constraints of one week. The film was never aired.