Director/writer Aishwarya Dhanush revealed that the script was written with Shruti Haasan in mind. Initially, Haasan was unavailable and Amala Paul was signed on. After the filming dates were changed, Paul dropped out and Haasan was able to take the role.
This movie marks Anirudh Ravichander's debut as a music director.
The film gained high anticipation due to the viral marketing of the song "Why This Kolaveri Di".
Director Aishwarya R. Dhanush and actor Dhanush are married in real life.