This is an excellent documentary that covers not only the passion for an underground form of a popular sport, but also how that passion can fuel a business. It also shows what can happen when David takes on Goliath, but Goliath starts slinging stones too.
I never watch basketball or many sports for that matter, but this film does a great job of conveying a this company's/team's love for their sport; one can't help but get fired up. The people are memorable and the underdog story makes you want them to win.
I was in Walmart last week looking for some playground shoes for my kids and ended up getting a pair of And1s for my daughter. At the register, I was thinking "weren't these only sold at places like FootLocker?" I have also been watching the Professor's videos on YouTube when they fall into my feed over the years, and always wondered why he wasn't playing in the pro leagues. Now it makes sense, but it is still saddening to see how a company with a strong inner culture and customer following can get uprooted.
I'm glad these guys got a chance to tell their story and I was happy to listen. After all, isn't that what we all want?