Saturn
- 1996
- 1m
Once billed as "a different kind of car company," Saturn was originally a standalone car maker, one wholly owned by General Motors. In an effort to compete with the emerging Japanese manufac... Read allOnce billed as "a different kind of car company," Saturn was originally a standalone car maker, one wholly owned by General Motors. In an effort to compete with the emerging Japanese manufacturers, GM developed this new line of smaller cars, with "no-haggle" pricing. Advertising ... Read allOnce billed as "a different kind of car company," Saturn was originally a standalone car maker, one wholly owned by General Motors. In an effort to compete with the emerging Japanese manufacturers, GM developed this new line of smaller cars, with "no-haggle" pricing. Advertising agency Hal Riney and Partners, created an award-winning campaign that focused on the relat... Read all