It's a very nice, well executed, thanks to the efforts of the great director Shinbo (who directed the classic Puella Magi Madoka Magica) and the writing of Ume Aoki, who is also the character designer. Like other slice of life anime series, this is an adult series were all the main characters are moe girls (moe means "cute" and "adorable") because Japanese adults love cuteness. Notice also that even American sitcoms like Seinfeld are a bit similar and have such adorable feelings from time to time, but not in such focus and concentration. If you liked stuff like K- on, however, you will love this series. Superior to the first one.
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