The Super Bowl’s epic power loss was Animal Planet’s gain.
The cable network’s cuteness-counter-programming special Puppy Bowl IX scored record viewership this year. A total of 2.6 million viewers tuned in for the show’s annual two-hour premiere, up 64 percent from last year. (Also, a total of 12.4 million sampled the telecast — watching 6 minutes or more — across all its repeats, which is also a record).
During the New Orleans’ Superdome’s 34-minute blackout on Sunday, viewership of a Puppy Bowl repeat climbed to 1.1 million viewers — a 54 percent increase compared to the prior segment. So the Super Bowl may have...
The cable network’s cuteness-counter-programming special Puppy Bowl IX scored record viewership this year. A total of 2.6 million viewers tuned in for the show’s annual two-hour premiere, up 64 percent from last year. (Also, a total of 12.4 million sampled the telecast — watching 6 minutes or more — across all its repeats, which is also a record).
During the New Orleans’ Superdome’s 34-minute blackout on Sunday, viewership of a Puppy Bowl repeat climbed to 1.1 million viewers — a 54 percent increase compared to the prior segment. So the Super Bowl may have...
- 2/5/2013
- by James Hibberd
- EW - Inside TV
Related: Super Bowl Xlvii Pulls In 108M Viewers The lights going out Sunday in the Superdome may have brought the Super Bowl to a temporary standstill but it reinvigorated Puppy Bowl IX. The annual Animal Planet cutie big game counterprogramming pulled in 1.1 million viewers between 8:51 Pm and 9 Pm during the power outage in New Orleans. Sure, it wasn’t the 104 million who watched Beyonce’s half time show on CBS about 20 minutes beforehand but it was a 54% increase over the previous Puppy Bowl segment. Overall the 12 hour competitive dog free for all marathon garnered 12.4 million viewers on Sunday. That’s an all time high for the nine-year special and helped make it cable’s number one broadcast on Sunday. Last year the Puppy Bowl had a total viewership of 8.7 million over its 12 hour cycle. The 3 Pm premiere original airing of Puppy Bowl IX on Super Bowl Sunday was the...
- 2/5/2013
- by DOMINIC PATTEN
- Deadline TV
TV viewers who started channel surfing during Sunday's 30-minute Super Bowl blackout found their way to the Puppy Bowl. Animal Planet's ninth annual alternative to the football festivities, featuring a roster of small dogs playing on AstroTurf for a 12-hour loop, saw its best ever ratings on Sunday and a notable boost during the big game's delay on CBS. The Puppy Bowl IX brought in a record 12.4 unique viewers over the course of the day, up a whopping 43 percent from last year's 8.7 million haul. It ranks as the day's top cable broadcast. Story:
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- 2/5/2013
- by Michael O'Connell
- The Hollywood Reporter - Movie News
Last week, fans occupied Conan. This week, it's puppies that took over. With Animal Planet's Puppy Bowl proving a massive hit, Conan O'Brien and his staff decided to jump aboard the doggie zeitgeist for their own guaranteed viral video smash (this post, of course, is an example). Little white puppies, still more fuzz than fur, presided over a tiny replica set, mimicking the show with precision. Photos: 'Puppy Bowl IX' Preview There was puppy Conan, with a flip of red hair; puppy La Bamba, who wore a trombone slung across his back; blond puppy Andy Richter; and puppy Ke$ha, who
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- 2/5/2013
- by Jordan Zakarin
- The Hollywood Reporter - Movie News
Mardi Gras decor that will give beads a run for their money Cutting your bangs? Check out this celebrity hair inspiration! Here's Glee's shirtless men of McKinley calendar Oscar nominees celebrate at a star-studded lunch in La The cutest pictures from Puppy Bowl IX Favorite picks from Jessica Simpson's Spring maternity line Techie Valentine's Day cards for the love of your e-life 4 tips to planning for taxes after you tie the knot 100-calorie portions of Valentine's Day candies '90s-themed Valentines to tell loved ones they're all that An exclusive peak at Jerome C. Rousseau's specialty clutches Vote for your favorite Girl Scout cookie Video: Anne Hathaway talks award-season stress and Steven Spielberg...
- 2/5/2013
- by Ivana Dukanovic
- Popsugar.com
If you prefer your football games with less football and more frolicking puppies then the Puppy Bowl is for you! And if you were forced to suffer through the actual Super Bowl—at least the sports of it all, you thought Beyoncé was super fierce, right?—Animal Planet has made it easy to relive all the best moments of yesterday's Puppy Bowl IX. And let's get real, when it comes to puppies "playing" football, it's all best moments. Less rules (Wtf is offsides anyways?!), cuter players (sorry to Colin Kaepernick and his chin-beard-thing) and the halftime shows is kittens. Kittens! So how exactly does one score in the Puppy Bowl? It's basically the same...
- 2/4/2013
- E! Online
It's time to turn our attention away from the violent spectacle of football and toward the adorable spectacle of the Puppy Bowl. Yesterday was Puppy Bowl IX, and with each passing year, there's more hoopla, be it hedgehog cheerleaders or a tweeting parakeet. Now it's time for a come-to-Jesus talk, Puppy Bowl. We love your puppies. But everything else is terrible.First and most important, stop shoving Animal Planet "personalities" into the festivities. Why is the cast of Finding Bigfoot involved in celebrating puppy touchdowns in any way? (Also, did they find Bigfoot yet, or what?) There are Animal Planet shows that are actually about dogs and cats; if we must spend time on cross-promotion, perhaps those people could say something interesting or relevant about dogs and cats. I don't ask Dan Marino for cat-whispering tips. Why is cat whisperer Jackson Galaxy forced to make sports jokes? Ugh, don't cut...
- 2/4/2013
- by Margaret Lyons
- Vulture
Yeah. It’s Super Bowl Sunday, America. And the finest, splashiest, nacho-cheesiest string of advertising in all the land’s about to begin. You can follow along with the hottest action of the day (not football) in the video player below — it’ll update after each quarter with the latest ads. And here’s a great guide to the commercials we already know we’ll see. In the meantime, let’s all chat in the comments here about which ones we love and which we loathe.
Check in later for EW’s Best & Worst Super Bowl Commercials roundup!
Follow @EWAnnieBarrett...
Check in later for EW’s Best & Worst Super Bowl Commercials roundup!
Follow @EWAnnieBarrett...
- 2/3/2013
- by Annie Barrett
- EW.com - PopWatch
Rooting for the Baltimore Ravens? Hoping the San Francisco 49ers win big? Well, here's something we can all root for: puppies. Puppies chasing balls. Puppies chasing each other. Puppies captured chasing balls and each other in slow-motion. (Okay, enough said.) If it's not the biggest game of the day, the Puppy Bowl IX, paws down, is certainly the most fur-ocious. But it gets even sweeter: The pigskin-loving pooches are all rescues. In case you (and your four-legged friends) missed all the paw-dorable action, we're bringing you the view from the field. (Desktop users can scroll through the photos at the top.
- 2/3/2013
- by Alison Schwartz
- PEOPLE.com
The Super Bowl isn’t the only big game on Sunday. Animal Planet’s Puppy Bowl IX premieres at 3 p.m. Et, and the hedgehog cheerleaders and aren’t the only new additions. There’s more cameras than ever before — in the puppy hot tub and embedded in the chew toys. For the second year, actor and voice-over artist Dan Schachner (who voices promos for Showtime’s Shameless) suited up as The Ref. How does one get this job, and what does it entail? We asked him.
Entertainment Weekly: You’d hosted specials for Animal Planet before, and when you...
Entertainment Weekly: You’d hosted specials for Animal Planet before, and when you...
- 2/2/2013
- by Mandi Bierly
- EW - Inside TV
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