- Hook: You ever wonder if this constant pursuit for revenge is the reason we have no one who cares for us? I mean, when all this is over and I know the Crocodile is dead for good and all... I'll have nothing to look forward to. My life will be empty. Revenge may sate your being, but don't misunderstand me, my dear. It's an end, not a beginning.
- Henry Mills: Operation Cobra was about breaking the curse. This is about keeping Storybrooke secret. We need a new name.
- Emma Swan: Operation Tiger.
- Henry Mills: Why?
- Emma Swan: *I* need a "why"? You never need a "why"!
- [on the market, Carny is presenting an effigy of the Evil Queen with a big red heart on its chest]
- Evil Queen: [in disguise] That... that-that's the Queen.
- Carny: The Evil Queen. Step right up and sink an arrow into her heart!
- Evil Queen: Tha-that's not right.
- Carny: Well, it's fixed, actually. You... you can't hit the Queen in the heart. Because she ain't got one!
- David Nolan: You know, when we get back, Leroy, we're going to need your help restoring the palace.
- Mary Margaret Blanchard: It's in pretty bad shape.
- Leroy: Cosmetic or a total teardown?
- Mary Margaret Blanchard: Burn down.
- Evil Queen: When Snow is dead, then they will see my kindness.
- Rumplestiltskin: Through the charred remains of their homes. I'm sure that will be perfectly clear.
- [Snow White tells the disguised Queen how she once was saved by a stranger - Regina herself - from the brink of death]
- Snow White: She risked her own life. It changed me. My mother always told me to keep goodness in my heart, and this woman proved that she was right. - You OK?
- Evil Queen: I'm good, I'm listening. - It "changed" you?
- Snow White: Yes. It taught me that there can be this genuine, selfless connection between people, even strangers.
- Evil Queen: You want to hear you were right, is that it, hm? Well, you were right.
- Rumplestiltskin: Oh, I like that. Right about what?
- Evil Queen: They'll never love me.
- Rumplestiltskin: So sad; and yet... so true.
- Evil Queen: I don't understand them. I offer these peasants a fortune; and still they protect Snow White. Why are they loyal to her and not me, hm? I am their Queen.
- Rumplestiltskin: You did just slaughter an entire village. Maybe that's why they call you the "Evil Queen".
- Evil Queen: But I am not evil. They call me that because of her. She's the evil one.
- Rumplestiltskin: They're her people, dearie. You're gonna have to be content with their fear. They'll never love you.